Market Services Coordinator, Digital Campaign Management at First Bank

Job Objective(s)

• Design and manage end-to-end multi-channel digital campaign initiatives in support of Business Units and Marketing stakeholders. Implement leading practices for multi-channel digital campaign management. Formulate digital campaign strategy in alignment with KPIs and metrics goals, and take ownership of results. Coordinate digital aspects of campaigns and continuously improve channel metrics
• Responsible for how FirstBank approaches and uses social media to protect brand reputation, support customer experience and digital marketing programs, engage existing and potential customers via social media platform. Responsible for defining all social media execution standards and guidelines. Responsible for development and management of social media programs as part of larger multi-channel digital marketing programs.

Duties and Responsibilities

• Support development of Digital Marketing strategy
• Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives
• Subject Matter Expert (SME) for all engagement with campaign management vendors
• Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
• Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
• Work with Content Development team and external agencies to develop digital campaign contents
• Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
• Oversee campaign execution and manage performance against agreed campaign activity
• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
• Develop social media strategy and implement social media plan/initiatives
• Subject Matter Expert (SME) for all engagement with social media vendors
• Work with the Strategic Planning Lead to develop social media KPIs & Metrics
• Develop and manage guidelines for social strategies for FirstBank’s products
• Coordinate activities of the Social Media Officers / Army
• Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
• Oversee development of social media messaging calendars and monitor calendar execution
• Monitor social media performance and develop action plan for continuous improvement

Job Requirements
Education

• Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
• Professional Diploma in Digital Marketing will be an added advantage or the relevant

Experience:

• 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
• Work experience in a Digital Lab, FCMG, TeleComs industry will be an added advantage

Certification:

• Certified Facebook Ads Buying Professionals in Africa
• Certified Google Ads and Digital Sales Specialist
• Advertising Practitioners Council of Nigeria (APCON)
• National Institute of Marketing Nigeria (NIMN)
• Digital Marketing
• Nigerian Institute of Management (NIM)
• Chartered Institute of Marketing (CIM)
• Nigerian Institute of Public Relations (NIPR)
• Any or more of these will be an added advantage