Chief Marketing Officer at Jumia Nigeria

Job Objective

Responsible for overseeing the planning, development and execution of marketing, viral expansion and advertising initiatives for Jumia Nigeria. Generate revenue by increasing visibility and sales through successful marketing for the entire organization, using market research, partnerships, affiliates, pricing, product marketing, marketing communications, advertising and public relations.

Responsibilities

• Develop overall marketing plan and in line with overall business strategy and goals.
• Custodian of total marketing, branding and overall marketing performance.
• Overseeing the CRM process, ROI and managing closely agreed Key Performance Indicators (KPIs) on customer acquisition, repeat purchase, Average Order Value [AOV] etc.
• Responsible for Marketing Analytics, overseeing market research and competitive intelligence for quick decision making.
• Prepare, own and control marketing budget.
• Accountable for an effective organization’s marketing design; including marketing job roles, channel design and marketing resource deployment.
• Collaborate effectively with other members of the leadership team to ensure alignment of marketing with commercial and business plans.
• Utilize superior understanding of consumer insights and deep knowledge of local trends to identify innovative ideas for profitable growth and execute them.
• Managing relationships with Central team in a cohesive manner that brings the best of Central and local collaboration to the benefit of the company.

Qualification & Experience

• Bachelor's degree and/or an advanced degree in Marketing, Communications and Business (MBA).
• 10+ years of experience building strong brands for companies with top class digital experiences for large, global audiences, preferably in the consumer goods industry.
• 5+ years of data-driven marketing with strong success implementing consumer acquisition and/or retention marketing campaigns with clear business objectives and targets.
• Track record building and leading a high-performing, cross-functional team of at least 15 people across branding, PR, digital, analytics, acquisition, and retention.
• Expertise generating, prioritizing, testing, and delivering on initiative that can drive growth by 20%.
• Have strong marketing, negotiating skills and networking capabilities.
• Have effective managerial, leadership skills and networking capabilities.
• Demonstrate excellent interpersonal and service skills.
• Be highly organized and be able to complete multiple tasks, proactively and with initiative.
• Self-motivated individual with a strong entrepreneurial spirit.
• Ability to build solid and relevant relationships with marketing agencies and other local partners. 

We Offer

• A unique experience in an entrepreneurial, yet structured environment.
• The opportunity to become part of a highly professional and dynamic team working around the world.
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures.