Brand & Marketing Representative at Protege Professionals

Summary

• We are looking to hire a Branding & Marketing Representative to plan, develop, and implement marketing strategies to increase the organisation brand equity and overall performance, which includes print, web, and social media campaigns.

Duties and Responsibilities

• Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
• Sourcing suppliers and products that fit with the context of the brand.
• Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Championing the brand internally making sure all elements of the company understand the brand and its goals.
• Working closely with all parts of the company to ensure the commercial goals of the brand are met.
• Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
• Managing external agencies and ensuring marketing budgets are met.
• Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
• Combine marketing and social media management skills to architect and enhance company social media presence, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.
• Creating marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
• Ensuring brand consistency in marketing and social media messages by working with various department members, including advertising, product development, and brand management
• Collecting customer data and analyses interactions and visits, also using this information to create comprehensive reports and improve future marketing strategies and campaigns
• Reporting progress to senior marketing management
• Growing and expanding company social media presence into new social media platforms, while increasing the company’s presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Researching and monitoring activities of company competitors
• Creating and distributing engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

Requirements and Qualifications

• Degree in Communications, Marketing, Business Management or similar relevant field
• Previous experience working as a brand representative
• Hands-on commercial experience and a passionate approach to marketing.
• 5 years of experience with Social Media Management
• Data Collection and Analysis skill
• Strong Verbal and Written Communication Skills
• Knowledge of Graphic Design is an added advantage
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills