Head of Marketing at IBFCAlliance Limited

The Head of Marketing will be responsible for:

• Crafting strategies for all Marketing teams (Digital, Print, Communications and Creative media)
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team performance vs. goals
• Design branding and positioning strategies
• Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyse consumer behaviour and determine customer preferences
• Identify opportunities to reach new market segments and expand market share
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Academic and Professional qualifications

• BSc or MSc in Marketing or relevant field
• Marketing certification will be an added advantage

Required Skills

• Experience running successful marketing campaigns
• Good knowledge of web analytics and Google AdWords
• Experience with CRM software
• Leadership skills
• Goal Oriented
• Analytical minded

Work experience

• Minimum of 8 years marketing experience
• Work experience as Head of Marketing in related industry

Personality Profile

Mature, Self-motivated, Articulate, Conscientious and Confident

Age

30-40 years