Brand Officer at Bet9ja

Department: Marketing and Corporate Communications
Unit: Marketing and Corporate Communications

Job Purpose Statement

• To support the Snr. Brand manager in executing annual marketing activity planned for the business which delivers on annual brand performance goals (awareness, equity, volume, market share, etc.) amongst its target audiences, on budget and on time.

Key Accountabilities

• Develop and implement effective brand-building strategies to increase awareness, sign ups and active online customers for the brand.
• Develop brand and product specific strategies to improve our affiliate, acquisition and conversion objectives.
• Someone who has the ultimate responsibility of measuring outcomes of events.
• Someone who ensures the teams tactics are moving the needle towards desired outcomes.
• Also track and ensure returns on Marketing spend by providing concrete data, insight and reporting.
• Competitive Analysis (Insights and Analytics)
• Demonstrate creative and result-oriented skill, coupled with analytical and research skills.
• Track budgets with an eye towards maximizing gains and reducing cost.
• Analyze industry, competition and marketing trends.
• Co-ordinate the end-to-end process of all departmental tasks and organize weekly progress report meetings.
• Prepare reports on brand performance (acquisition, awareness, retention and monetization)
• Familiar with latest marketing trends and best practice.
• Understanding Consumer Journey (Track, Optimize and Improve across each of these steps).
• In charge of payment, vendor management, tracks marketing spend and documentation of all marketing department files.

Main Contacts
Internal:

• Snr. Marketing Manager   
• Snr. Brand Manager   

Required Qualifications / Experience

• Degree in Communications, Marketing, Business
• 4 years of relevant experience
• M.Sc (Added advantage)