Digital Marketing Lead at BetKing Nigeria

The Opportunity

Joining the Betking team provides you the opportunity to work in a world class environment with great people doing great things. You will drive efficient marketing investment decisions by developing and managing a central paid digital media advertising strategy which delivers optimal ROI and growth across key metrics.

How Will You Contribute?

In this role, you will

• Lead the development and implementation of Betking's media strategy for contents and brand marketing across all digital channels.
• Drive the growth of search engine rankings as well as plan and execute all activities across Paid Search, SEO, Paid Social, Affiliates and Display
• Manage the relationships and performance of media agencies as well as related influencers to support the execution of digital advertising campaigns.
• Present insight and learning to the Marketing team as part of the regular review cycle Collaboration and stakeholder management
• Manage PPC and paid social campaigns including planning, set-up, analysis and reporting to deliver effective digital media marketing.
• Work with the PR/Brand communication teams to deliver robust integrated marketing campaigns.
• Continuously lead co-creation of content and deployment of paid campaigns combining data analysis with creative brand marketing to optimise ad spend
• Manage communication content across all digital media channels; including web and landing pages to drive improved results on ROI.

You are a Natural @

• Key social media platforms (Facebook, Twitter, Instagram), Google suite (AdWords, Analytics) and social listening
• Understanding and creating insights from marketing-related data with a strong eye for details
• Using relevant tools to maximize audience engagement.
• Website optimization

Required Experience & Qualification

• Bachelor's degree in relevant discipline or related fields
• At least 5 years cognate experience in the same or similar role