Content Specialist at Workforce Group

Brief Description

• The right candidate will have experience in cross channel content creation, marketing and content optimization including text, audio, video and image content, social media marketing, and search marketing. S/he will have experience in investigating and creating engaging stories in written, video, and image formats that utilize branded social media channels and external media outlets.
• The Content Specialist is responsible for producing a variety of multimedia that communicates brand value to a company’s customers including customer stories, case studies, and white papers that convert prospects into customers.
• The Content Specialist  will have a creative marketing mind with the ability to translate customer and company experiences, feedback, and tone into compelling, engaging, and dynamic stories that are easily consumable and aligned with content marketing strategies.

Responsibilities 

• Demonstrated experience with successful management and execution of a content marketing strategy
• A demonstrated ability to drive traffic to web properties from search engines.
• Successful management of a business blog that furthers organizational goals.
• Investigating and producing research-based content.
• Create compelling narratives for internal and external audiences.
• Producing content including text, images, audio, and video that are on-task and meet the deadlines.
• Ideation, planning, and execution of the editorial and content marketing calendar that attracts and appeals to the organization’s various customer avatars.
• Maintaining consistency of the brand by upholding the organization’s style guide standards on tense, voice, tone, and the spelling/capitalization of certain words as they relate to the organization.
• Creating copy, engaging headlines and subheads, proofreading, and deep-line editing for spelling, grammar, and brand consistency.
• Locating and/or initiating creation of engaging and relevant images to complement stories.
• Developing, writing, and distributing press release articles to applicable media outlets.
• Uncovering unique and interesting stories for multiple audiences (customer, employee, or related industry news) and determining the best platform and audience to distribute.
• Maintaining a deadline-driven editorial calendar that coordinates time-sensitive articles with general-interest stories.
• Identifying opportunities to promote specific key messages and company initiatives to customers and the general media.
• Producing and/or directing video content for YouTube and other video platforms.
• Locating and/or initiating creation of engaging and relevant images to complement stories.

Requirements

• Proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style, and tone
• The ability to create content within and troubleshoot issues with the WordPress platform
• Copywriting – An understanding of how to create and present content that persuades.
• Journalism – Demonstrated experience in investigating and producing research-based content.
• Lead Generation – Demonstrated experience with using digital and/or print content to generate leads and sales.
• Organization – Demonstrated ability to multi-task and meet a variety of deadlines.
• Critical Thinking – Ability to identify trends and adjust strategy using analytical and quantitative problem solving.
• Communication Skills – Superior ability to create compelling narratives for internal and external audiences.