Sales & Marketing Manager at Ashton & Dave Travels

Responsibilities

• Day to day management of the sales team ensuring they are on track for achieving KPI’s.
• Setting sales and marketing KPI’s to manage activity within the team.
• Working with sales team on approaches to building business.
• Training the sales team on sales techniques and giving advice.
• Overseeing all marketing activity and ensuring it fits with the marketing strategy.
• Liaising with the ICT Manager in managing the company’s social media accounts and posting relevant content.
• Arranging for the company to attend relevant industry events and conferences.
• Reporting on daily marketing activities geared towards achieving set targets of the company.
• Researching potential target industries and customers.
• Attending meetings with customers alongside sub – agents and sales consultants.
• Putting together a content marketing strategy for the company.
• Making sure the company is Search Engine Optimised to maximise inbound sales opportunities. 
• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity,

Qualifications

• Minimum of B.Sc/HND in any approved university and course, with either NYSC Certificate of Completion or Exception.
• Experience in Global Distribution System (GDS _ Amadeus/Sabre/Galileo) and Microsoft applications especially, Word, Powerpoint and Excel.
• All round sales and marketing experience gained from a similar sized organisation.
• Excellent motivational and leadership skills to inspire performance.
• Relevant industry experience of at least 7 years ideally from a competitor.
• Highly motivated with a genuine drive to succeed.
• Financial Planning and Strategy
• People Management skill is highly required
• Competitive Analysis for better Sales Planning, positioning and Product development
• Understanding the Customer for cordial Client Relationships and Creative Services quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.
• Determines annual and gross-profit plans by forecasting and developing annual sales quotas for the company; projecting expected sales volume and profit for existing and new products; analysing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand of our Tour Packages, flight bookings, Hotel reservations, logistics, etc
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Provides information by collecting, analyzing, and summarizing data and trends.
• Protects organization's value by keeping information confidential.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Accomplishes marketing and organization mission by completing related results as needed.