Growth Associate at Cowrywise

As the Growth Associate, you will drive growth and awareness initiatives via community management and data-driven marketing efforts. You'll be responsible for executing creative strategies and marketing campaigns to fuel growth and increase customer engagement.

RESPONSIBILITIES:

• Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.
• Handle campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting.
• Day-to-day management of online and offline campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, podcasts, affiliate, and video.
• Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition.
• Use web analytics and business intelligence tools such as Google Analytics and internal tools to better understand our customers and exploit those insights in marketing campaigns.
• Think strategically, analytically, and creatively about new ways to reach customers and increase relevance.

DESIRED QUALIFICATIONS:

• 1+ years of direct, growth-focused experience in digital marketing, consumer tech and startup experience preferred.
• Experience building a comprehensive digital marketing strategy from the ground up.
• Proven success managing online marketing programs with CPC, CPA, and CPM cost models on Google, Facebook, Instagram, and content sites.
• Thorough understanding of various online and offline marketing funnels
• Experience implementing organic acquisition strategies, including SEO.
• Strong sense of ownership and determination to get things done.