Director- Marketing at Seyiloked International Limited (SDIL)

The Director Marketing plays a pivotal role in managing eight (8) main marketing functions covering Brand & Experience, Trade Marketing, Youth & Teen Segment, Data Services, High Value, Mass Market Segment, Commercial Roaming, Commercial Planning & Campaign Mgt in mind the three main differentiating factors that have been adopted by the company in its approach to the market namely Innovation, Quality & Customer Focus.
Create value for the business through the development of innovative propositions, products & services ideas and strategies to enhance brand equity and strength. Develop a clearly defined marketing strategy to support consistent business growth.

ROLES AND RESPONSIBILITIES
Strategic

• Oversee the development of unique value propositions, business partnerships, category management as well as calls-to-action-oriented advertising targeted towards key consumer segments that increases brand awareness, customer loyalty and sales volumes.
• Define Strategy for Customer Acquisition and Churn Reduction, together with Loyalty program
• Develop digital Marketing and New Business Model capabilities (Sales Funnels, Subs based marketing, email Marketing,)

Tactical

• Review proposed modifications aimed at enhancing existing products/services and ensure all proposed new products and services are aligned with the defined organisational quality standards.
• Oversee the origination of new propositions and ensure they are in line with customer and business needs.
• Implement Innovation in the Field of Marketing Survey, Event Based Marketing, Data Analysis using AI and Big Data

Operational

• Oversee the development of mobile application devices and services for user acquisition, usage and revenue generation.
• Partner with internal (consumer sales & service) and external (OEMs, suppliers etc) customers to develop strategies to drive availability & sale of devices.
• Perform other tasks as directed by the Chief Commercial Officer
• Develop internal capability in term of App Prototyping, Digital Marketing and Advert Campaign using (FB Ads, google Ads,)

EDUCATION AND EXPERIENCE

• First degree from a recognized university.
• MBA/ Postgraduate degree in marketing or related field.
• Membership of a relevant professional institution such as Chartered Institute of Marketing will be an advantage.
• Twelve (12) to fifteen (15) years work experience with at least four (4) years at senior management level.
• Demonstrated successful experience in a marketing environment within the telco industry.
• Strong creative, strategic and analytical skills.
• Performance Orientation. The candidate must be result orientated and be comfortable with taking full accountability for the commercial performance of the organization.
• Team Player. The candidate must be a team player. As one of the most senior team members, they must be able to build bridges and establish excellent relationships with other functional areas.
• Leadership. The candidate must have demonstrable leadership skills and be capable not only of showing leadership of their own functional area, but of chairing the Operating Committee in the CCOs absence.
• He/She must have the correct level of gravitas, sensitivity and firmness, and respect for peers to play this role.

Salary: Very very attractive based on and qualification and wealth of experience