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  • Posted: Jul 15, 2019
    Deadline: Jul 19, 2019
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    Seyiloked International Limited (SDIL) is an Innovative Conglomerate specializing in Management consulting, Training/recruitment, International, Educational /recruitment placement, Business start up, processes, Media and Property management. Exclusively managed by Media, Marketing communication, Property, Projects, Human capital and Management consultants wi...
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    Director- Marketing

    The Director Marketing plays a pivotal role in managing eight (8) main marketing functions covering Brand & Experience, Trade Marketing, Youth & Teen Segment, Data Services, High Value, Mass Market Segment, Commercial Roaming, Commercial Planning & Campaign Mgt in mind the three main differentiating factors that have been adopted by the company in its approach to the market namely Innovation, Quality & Customer Focus.
    Create value for the business through the development of innovative propositions, products & services ideas and strategies to enhance brand equity and strength. Develop a clearly defined marketing strategy to support consistent business growth.

    ROLES AND RESPONSIBILITIES
    Strategic

    • Oversee the development of unique value propositions, business partnerships, category management as well as calls-to-action-oriented advertising targeted towards key consumer segments that increases brand awareness, customer loyalty and sales volumes.
    • Define Strategy for Customer Acquisition and Churn Reduction, together with Loyalty program
    • Develop digital Marketing and New Business Model capabilities (Sales Funnels, Subs based marketing, email Marketing,)

    Tactical

    • Review proposed modifications aimed at enhancing existing products/services and ensure all proposed new products and services are aligned with the defined organisational quality standards.
    • Oversee the origination of new propositions and ensure they are in line with customer and business needs.
    • Implement Innovation in the Field of Marketing Survey, Event Based Marketing, Data Analysis using AI and Big Data

    Operational

    • Oversee the development of mobile application devices and services for user acquisition, usage and revenue generation.
    • Partner with internal (consumer sales & service) and external (OEMs, suppliers etc) customers to develop strategies to drive availability & sale of devices.
    • Perform other tasks as directed by the Chief Commercial Officer
    • Develop internal capability in term of App Prototyping, Digital Marketing and Advert Campaign using (FB Ads, google Ads,)

    EDUCATION AND EXPERIENCE

    • First degree from a recognized university.
    • MBA/ Postgraduate degree in marketing or related field.
    • Membership of a relevant professional institution such as Chartered Institute of Marketing will be an advantage.
    • Twelve (12) to fifteen (15) years work experience with at least four (4) years at senior management level.
    • Demonstrated successful experience in a marketing environment within the telco industry.
    • Strong creative, strategic and analytical skills.
    • Performance Orientation. The candidate must be result orientated and be comfortable with taking full accountability for the commercial performance of the organization.
    • Team Player. The candidate must be a team player. As one of the most senior team members, they must be able to build bridges and establish excellent relationships with other functional areas.
    • Leadership. The candidate must have demonstrable leadership skills and be capable not only of showing leadership of their own functional area, but of chairing the Operating Committee in the CCOs absence.
    • He/She must have the correct level of gravitas, sensitivity and firmness, and respect for peers to play this role.

    Salary: Very very attractive based on and qualification and wealth of experience

    Method of Application

    Interested candidates must send their CV to
    customercare.sdil@gmail.com

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