Brand and Strategy Manager at Culminate Consulting

Job Summary

The Brand and Strategy Manager is responsible for market research, creation of strategies for strategic execution, determining the most innovative approach on how to enhance product image to the general public, design and management of media campaigns across all media channels.

Job Duties and Responsibilities

• Analyze how our brand is positioned in the market
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Ensure brand volume and profitability objectives are achieved
• Develop and execute strong brand plans for the products
• Conduct research on the brand to ensure brand health, brand relevance and increase market share
• Gather insights from the market to make informed decisions on all brands
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Drive sales for the company

Requirements

• Bachelor’s degree or preferably Masters Degree in marketing, Business Administration or any related field.
• The ideal candidate must have a minimum of 4-5 years’ experience
• Preferable experience in Equity, Brand Management, Business development and the Agricultural business sector a plus.
• Proven and successful track record in executing ad campaigns on multiple channels.
• Have a vast knowledge of the digital/social space and be an avid consumer of media of all kinds
• .Highly proficient in MS Word, Power-point and MS Excel.
• Portray strong attention to detail, have an ability to prioritize projects, and perform effectively under pressure and tight deadlines.
• Demonstrate proficiency in offline brand marketing approaches.
• Have a proven and successful experience working and managing large scale budgets in projects of substantial value.
• Demonstrated experience with marketing campaigns and web technologies (online tools and social media).