Digital Content Producer at KASI Healthcare

Purpose of the role

• We are looking for an organised and proactive digital content producer to bring added imagination and creative flair to digital marketing production team.
• The role will report into the Head of Production and be responsible for creating a variety of content across social platforms and work on a broad range of multiplatform content including video, microvideo, motion graphics, written copy, stills and gifs.
• The digital marketing production team supplies material to social channels for the BBC franchise brands.
• Produers in the team work on series campaigns, ‘Always On’ content or AVOD assets.
• You’ll develop ideas and create content around our biggest brands, across a variety of social platforms including YouTube, Instagram, Facebook, Twitter and our own websites.

Accountabilities:

• As a producer in the digital marketing team, you’ll create assets for our channels - principally YouTube, Instagram, Facebook and our websites.
• You’ll produce a wide variety of content across multiple genres e.g. video, gifs, microvideo, articles and stills.
• As such, proven knowledge and experience of production techniques and technologies and the technical skills to produce quality content across multi-platforms is essential.
• As well as film/edit skills, you’ll be able to write scripts, social captions and headlines. Audio skills are also an advantage.
• You’ll be organized, able to plan and be adept at delivering to deadline to ensure that our targets are met e.g. AVOD strategies or digital marketing campaigns around a new broadcast series.
• You’ll be able to take on a project and run with it and have experience of doing this already. Projects are varied, for example producing assets for Top Gear marketing campaigns; Instagram stories for Hey Duggee or creating original videos for our BBC Earth YouTube channels. You’ll know what content works well across different platforms.
• Idea generation is essential in this role as is the ability to creative a narrative around a piece of content. You’ll have experience of developing fresh, new creative ideas as well as possessing an understanding of the BBC’s Editorial Guidelines.
• Creative idea generation, production and delivery of ‘Always On’ content, special projects and campaigns
• The Planning and scoping out of new projects and additions to existing output
• Working with other content makers, be it BBC staff, freelancers or agency
• Delivering projects
• Producer on digital marketing campaign assets
• Delivering content that fits with the AVOD strategy
• Delivering multi-platform digital content to deadline.

Scope & Impact:

• To develop a slate of original digital content for social channels and websites, primarily for of the Global Franchise brands: Top Gear, BBC Earth, Doctor and pre-school children’s programmes like Hey Duggee.
• Respond to the individual requirements of such brands and specific platforms to create shareable assets, with the express intention of growing reach and increasing engagement metrics.
• The financial responsibilities of this role involve ensuring that projects are delivered to the allocated budget, and that a steady stream of content is delivered, ensuring we meet our contractual targets with partners.
• This role is required to proactively generate new content ideas on a regular basis for all global brands.
• This role reports to the Senior Digital Producer and the Head of Digital Production.

Strategic Planning & Decision Making:

• Ensures that all content created is within BBC Editorial Guidelines and is compliant.
• Makes decisions on creative output and resource, to ensure the timely delivery of high quality content.
• Works to deadline accurately and plans work accordingly.
• Has a multi-platform approach to content making and understands what type of content performs well on different platforms.
• Creates content with the audience in mind, responsible for driving engagement with brands across digital platforms and encouraging content discovery.
• Responsible for the production and delivery of digital and social media content to support the channel’s marketing and commercial prioirities more widely.

Relationships:

• The role involves managing and working collaboratively with a wide variety of stakeholders: senior producers, freelancers, brand representatives, regional marketing teams, BBC production teams.
• Stakeholders can be high level e.g. Director of marketing or Franchise directors. Or at a similar level e.g. Digital Marketing Managers and planners, editors, producers, press, marketing brand teams, programme production teams and sales teams.. The role also involves managing talent.

Knowledge & Skills

• Experience of producing a wide range of multi-platform content e.g. video, microvideo, motion graphics, written copy, stills and gifs.
• Ability to work across team and collaboratively.
• Abilty to generate a stream of creative ideas.
• Excellent time and project management skills.
• Strong interpersonal skills and the ability to influence others, internally and externally. Managing stakeholders and talent.
• Strong understanding of digital trends and the social media landscape.
• Ability to scope out a projects, managing budget, resource.
• Able to deliver high quality design assets, moving or still.
• Evidence of producing accurate, high-quality work.
• Possess an understanding of delivering projects that are commercially viable.
• Understanding of the BBC’s Editorial Guidelines.
• Proven experience of using Adobe Premier, Photoshop, After Effects and an understanding of video formats and codecs.
• Audience/market focused. Awareness of the latest digital trends and the digital landscape.

Professional Experience:

• Experience of developing, producing and delivering successful digital content and/or social content campaigns, ideally in an editorial and/or broadcast environment.
• Must have a good understanding of how content is created, published and shared across the internet, with experience of delivering successful content to different social platforms.
• Experience of delivering projects to deadline.