Digital Marketer at KraksTV

Key responsibilities include;

• Develop and manage digital marketing campaigns.
• Oversee a social media strategy.
• Manage and maintain the organization’s website(s).
• Write and optimize content for the website and social networking accounts including Explore.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
• Continually work on the Search Engine Optimization of the website(s).
• Fix any errors or bugs in online content.
• Edit and post videos, podcasts and audio content to online sites.
• Arrange webinars and webcasts.
• Create online banner adverts and oversee pay per click (PPC) ad management.
• Write copy for email marketing campaigns.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Work on printed material to supplement online products.
• Attend product launches and networking events.