Head of Marketing - West Africa at Unilever

Job Number: 18000GFK
Location: Lagos State
Job Field: Marketing
Job Type: Regular
Schedule: Full-time
 
Job Overview

• On the 2nd July 2018 Unilever completed the sale of the Spreads Business and it is now under the new ownership of KKR as “Upfield”, therefore any successful applicants will be employed by “Upfield Foods” not Unilever.

Job Descriptions

• Do you know your Kale from your Quinoa or the difference between a Flexitarian to a Regenerative Grazer?  We are looking for top talent for an exciting new movement within the Food Industry.

Your Role

• You are fully responsible for the end-to-end marketing process in West Africa, which is development as well as deployment. This includes, but is not limited to; Consumer Insight, Concept, Product, and Communication Mix Development, Research (which we try to keep to a minimum) and Media Buying.

Main Responsibilities

• Develop and execute the Upfield Foods Marketing strategy in West Africa.
• Develop and drive long-term brand vision delivering, category and market share growth.
• Develop and implement brand marketing plans taking into consideration the local market and consumer insights as well as 12Q plan and full year activity plan.
• Optimising product assortment to fit market demands and introducing relevant innovations to expand the portfolio.
• Managing pricing strategy in order to drive profitable growth as well as savings initiatives.
• Driving aligned ATL and BTL communication in co-operation with local Customer Marketing and Sales teams.
• Ensuring all planned activities are executed to an optimal level and that key JTBDs are achieved and set KPIs are met in terms of trial, awareness and ROMI
• Responsibility for media/PR communication, campaign briefing and planning.
• Ensure accurate monitoring and controlling of Advertising & Promotion budget.

Skills, Experience and Qualifications

• Entrepreneurial and resourceful, with a proactive & goal orientated mind-set looking to break out from the status-quo.
• Proven ability to lead a multi-cultural, multi-country team across different time zones (a 9 to 5 mentality would not work here). Previous international experience is a must.
• Proven track-record of managing a total Marketing Budget; you are part of the team that owns the total P&L. Every cent saved, is a cent earned.
• You have a strong preference for working-media over non-working media.
• Strong business acumen and organisational awareness.
• Relevant experience with managing agency relationships (creative, research, media buying).
• Strong understanding of media buying or willing to quickly learn all ins-and-outs. Obviously, you do not need to do the media buying yourself, but you need to tell facts from and fiction.
• Track record of developing and deploying EFFECTIVE communication assets across all media channels. We want to touch the hearts and minds of our consumers, you will be our consumer advocate and marketing rock star!
• You love competitive pressure; you think outside of the box (what box!) You are part of a TEAM. And these teams are sacred. They are built on trust and mutual respect. And you respect that!

Your Personal Power:

• At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.

Mission Statement:

• At Upfield our purpose is clear……Making people healthier and happier with great-tasting, healthy and natural plant-based products which are good for our planet!
• If you are an entrepreneur at heart and have a passion for winning, a strong understanding of the FMCG business, ad would like to join us, apply and speak to one of our Talent Matchmakers!