Digital Marketing Representative at LifeBank

About the role

The Digital Marketing Representative would be responsible for the planning and implementation of LifeBank’s social media strategy. He/she will develop new ways of increasing the number of donors on the LifeBank platform. He/she will work to grow the voluntary donors base of the company, foster relationships and develop new opportunities for LifeBank’s community department. He/she will work directly with the Sales and Growth departments to develop campaigns that will help LifeBank reach her goals.

Key Responsibilities

• Work in line with company policy to achieve set targets and outcomes within schedule
• Develop and implement digital marketing campaigns
• Oversee a social media strategy; Create and manage link building strategies, content marketing strategies, and social media presences; develop engaging online content including forums, videos, graphics, and blogs; monitor and analyse content success
• Write and optimise content for the website and social networking accounts such as Facebook, Twitter and Instagram
• Track and analyse website traffic flow and provide regular internal reports
• Keep abreast of new social media sites, web technologies, and digital marketing trends; evaluate new technologies and implement these new technologies in developing campaigns and update current campaigns to include new information; ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time and improving conversion
• Write copy for email marketing campaigns; develop and implement email and social media marketing campaigns
• Develop and implement SEO and PPC strategies
• Innovate and present new marketing platforms and strategies
• Forecast marketing campaign growth and ROI for marketing campaigns
• Use Google Analytics, Google AdWords, and other relevant sites
• Drive traffic to company pages thus increasing donor signups and donations.

REQUIREMENTS

Educational Qualification

• University graduate and have undergone NYSC.

Experience

• Minimum one year experience in similar role.

Skills and Abilities

• Editing and writing skills: proficient in devising and editing content for various digital(Social media) platforms.
• Excellent video editing skills
• Strong knowledge of search engine optimization, PPC, Google Analytics, etc.
• Advanced Word and Powerpoint skills
• Project management skills: Proficient at handling time-sensitive projects and meeting deadlines
• Result-oriented team player with exceptional motivation and interpersonal skills.
• Basic knowledge of graphics design

Personal Attributes

• Have a deep desire to work in the Health-Tech industry
• Sociable and friendly
• Confident and pleasant
• Very tech savvy and knowledgeable of current trends
• Loves a challenge

Work Environment

• Work in the office on a shift system
• May be required to work weekends
• Would be required to attend company event