Job Vacancies at Guinness Nigeria Plc

Ref Id: JR1028602
Location: Ikeja-Lagos
Job Type: Full time
Worker Type: Regular

Purpose of role

• Drive leadership in the development of solid Digital Marketing channels across our brands with constant innovation leading to brilliant execution and overall marketing excellence.

Top Accountabilities
Media Management:

• Develop strategies to ensure that campaigns reach their target audience as effectively as possible (Connection led Creative)
• Financial acumen - Ensure that there is effectiveness and efficiency of Media & Digital A&P spend, through efficient monthly spend tracking.

Digital Management:

• Lead Digital Marketing compliance agenda across the business. Ensure that all our websites & social media accounts follow the Diageo Digital Code Compliance guidelines.
• Develop and execute a plan to close brand team capability gaps in the area of digital marketing:
  • Provide training to brand teams including sharing best practice, rolling out new tools.
  • Provide training to agency partners
• Develop and drive, with commitment and participation from key stakeholders and markets, the digital marketing strategies including:
  • Re-application of best practice
  • Idea generation and evaluation tools and processes
• Primarily responsible for managing the relationship with agencies in respect to Digital marketing:
  • Ensure all agency partners deliver regular reports as detailed in service level agreements (SLA’s)
  • Ensure delivered reports are up to standard.
• Stay updated on industry best practices and indicate opportunities for digital innovation (partnerships, new platforms) within the market

Leadership Responsibilities:

• A motivated and engaged individual to develop a deep understanding of the market and digital landscape from the consumer perspective and from the environment in which different channels are consumed to the cause and effect of media on consumers.
• As a result, this should drive first class thought leadership in the development of digital marketing and lead brand teams to deliver creative excellence in the Digital space.
• Embed clear frameworks and guidelines for Digital marketing, ensuring that there is compliance with the Diageo Digital Code across.
• Establishment of processes, tools and ways of working for collaboration with regional brand teams, in-market marketing teams in creative development.
• Inspire and motivate agencies to deliver great creative work – you will be working with a full breadth of agencies: creative, media agencies and PR.
• Work with in-market teams to ensure their commitment and engagement in the digital plans, in order to deliver flawless execution.
• Be a brilliant team player.
• Interface regularly with the Global Brand teams and Diageo Africa team as required.

Qualifications

• A Bachelor’s degree in Marketing/Business related field.
• Proven experience of Digital marketing strategy development and implementation (minimum 3 years)
• Ability to work under own initiative/ pro-activity
• Proven and strong Brand/ Communications experience

Experience:

• Can demonstrate excellent commercial judgement and acumen.
• Hands-on experience with Facebook Business Manager, Ads Manager, Twitter Ads Manager, Google Adwords and Google Analytics
• Experience of working on Digital activation platforms and understanding of Execution standards required for the demanding consumer.
• Driving results and innovation.
• Fluency in oral and written communication.

go to method of application »

Location: Ibadan MDS Depot
Worker Type: Independent Contractor (2 Years)

Context/Scope
Guinness Nigeria is a major market for Diageo and has historically been involved in the sale and manufacture of beer, lager, ready to drink (RTDs) and malt drinks. The Nigerian drinks market is relatively unsophisticated but highly dynamic. In that regard, Nigeria represents the greatest spirits growth opportunity available on the continent. Guinness Nigeria has expanded its operations and portfolio of brands by venturing into the marketing and sales of Diageo’s already existing rich International Premium Spirit brands as well as mainstream spirits (MSS).

Purpose of Role

• To lead, motivate and develop the regional MSS sales structure to deliver the annual operating plan in line with the long-term strategy.

Complexity:

• The Nigerian Liquor landscape is complex with major challenges, high import tariffs on spirits and an immature retail market. The development of the route to market will be key to unlocking the potential of the Guinness Nigeria spirits portfolio.
• The customer is at the heart of our plans and investments. There are developed formal on and off trade channels in the major urban areas whilst opportunities for spirits within the broader total beverage alcohol (TBA) business are yet unrealised - cracking this will transform the Nigerian liquor landscape.

Leadership Responsibilities

• This role is responsible for the regional distributor management - MSS within the Guinness Nigeria business therefore, leadership and sales functional capabilities are expected to be at a level commensurate with the role.
• The role will lead, implement and execute commercial & marketing strategic plans in field at the regional level and be accountable for the execution of priority sales drivers.
• He/She will also be responsible for the relationship between Guinness Nigeria and our key distributors within the mainstream spirits (MSS) category:
  • Key member of the MSS sales leadership team.
  • Recruitment, development and management of the MSS Distributor Managers.
  • Distributor and Customer management.
  • Ownership of the performance outcomes the Regional MSS field sales needs to deliver.
  • Drive the highest standards of executional excellence.
  • Managing a team of 4 - 5 Distributor Managers.

Top Accountabilities
Deliver Annual Operating Plan:

• Lead trade & customer strategy at the Region to develop customised annual plan to deliver financial and volume targets for priority brands.
• Develop and activate annual customer account plans to support the delivery of business goals.
• Excellent execution in the implementation of business plans, trade term compliance, cycle activation and category management.
• Deliver against Sales driver imperatives.
• Deliver amazing promotional activation experiences in line with Game Plans.
• Lead and develop the route to market (RTM) strategy for optimum coverage.

Attract, Develop and Retain Great Talent:

• Build Distributor Managers functional and leadership capability via agreed training programmes, both classroom and In Field.
• Ensure all team members have a clear understanding of their performance objectives and that processes are in place for development.
• Build people management capability by engaging in personal growth and development of Distributor Managers.

Measurement:

• Delivery of gross/net sales value and Volume plan targets.
• Deliver marketing plans via Market share data and Brand health scores.
• Growth of partnerships via joint up business plans (JUBP).
• Development and growth of the team through performance feedback and internal surveys.
• Controls, compliance and governance via audit reviews

Qualifications and Experience

• Graduate with 7 - 10 years minimum commercial expertise gained across Sales/ Consumer Marketing or Sales Management.
• Prior experience in the mainstream spirit category is an added advantage.
• Good people management skills.
• Good track record in sales.
• Ability to negotiate with customers and distributors.
• Good communication skills - written and verbal.