Fresh Jobs at Buffer Media

Location: Apapa,Lagos
Job Field: Marketing
Job Type: Full Time

Job Description

• We are looking for a Digital Marketing Manager who will lead all our digital marketing activities including develop, implement, track and optimize digital marketing campaigns across all digital and mobile channels.
• He or she will develop plans to help establish our brand, allocating resources to different digital projects and setting short-term and long-term department goals.
• Successful candidate will work with the marketing team, supporting teams (such as engineers and product designers), and content partners to implement digital strategies on time and on budget.

Responsibilities

• Craft strategies for the digital marketing team, including Digital, Advertising, Communications and Creative
• Prepare and manage weekly, monthly, quarterly, half-yearly and annual digital budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all digital channels and marketing efforts (including social media, email campaigns, web pages and promotional material)
• Analyse digital consumer behaviours and determine customer personas
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

• B.Sc/BA/HND qualification in Marketing or a related field with 3-5 years work experience
• Proven working experience in digital product marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.

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Job Description

• Buffer is seeking an experienced leader to help grow our business in the Nigeria through developing and creating strategic partnerships
• This position will actively scout the market and hunt for new Top Partners across several Consumer oriented Services, such as Apps, Games, Mobile Service providers, etc., growing our strategic partnership and Mobile content catalogue, manage all commercial discussion and partner relationships in order to drive adoption and usage of the various Buffer services.
• Ideally you will be a hybrid business development professional with sharp commercial skills, capable of work cross-functionally with the relevant teams in Buffer to take our strategic partnerships in the Africa to the next partnership level
• The individual will lead all aspects of the partner relationship including; account management, new product and feature introductions, commercial and contractual matters.

Job Responsibilities

• Identify, develop and manage new strategic partnerships: Target top executives of potential content developers/service providers, identify commercial opportunities & service synergies, build and present solutions, building solid relationships and negotiating contracts to a successful close.
• Provide Internal Smart Partnership Solutions: Identify analytics-based improvement areas to our current partner relationship, and build solution proposals accordingly for our Management team.
• Drive Profit Growth: Managing the end to end sales cycle, pitch client-led solutions and build realistic and actionable commercial proposals in order to grow our profit margins results.
• Become a Market Expert: In your correspondent area of expertise, work closely with the Commercial Director to identify the cutting edge partnerships that could take the value of our services to the next level.

Requirements

• Possess a Bachelor's or Master's Degree in Business-related discipline
• 5-8 years of relevant experience in the mobile Internet marketing or consumer-oriented digital business area..
• Exceptional communication, interpersonal, negotiation and relationship-building skills
• Fluent spoken and written business English is a must.
• Experience in the Mobile Software Content / Technology / Services / Business industry, working in consulting or professional services industry would be a plus.