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  • Digital Marketing Manager at Myjobmag Limited

  • Posted on: 15 May, 2019 Deadline: Not Specified
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  • We are recruiting for a client to fill the psoition below

    Digital Marketing Manager

     

    Job Description for Digital Marketing Manager

    • We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels
    • The candidate must have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
    • Responsibilities
    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

    Requirements

    • Background academic or experience in marketing or a related field
    • Proven working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Excellent graphic design skills

    Job Location
    Festival Mall, Amuwo Odofin, Lagos

    Method of Application

    Applicants should send CVs to career@myjobmag.com

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