DealDey Is Recruiting

Role Purpose:
The Marketing Manager would ensure a marketing direction for the growth of the DealDey brand, responsible for formulation and execution of marketing strategies necessary to drive improved brand perception, conversion rates and online revenue as well as achieving online customer acquisition numbers.

Key Accountabilities:

•     Responsible for meeting or exceeding online revenue targets and developing plans to make up for any shortfalls in revenue
•     Possess clear understanding and point of view on the entire shopping experience and develop action plan to improve customer experience
•     Identify and document website enhancements with an understanding for the complexities and opportunities related to direct mail marketing expense
•     Expand the DealDey brand frontiers across Nigeria and West Africa
•     Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
•     Manage online customer acquisition and retention programs including SEM, SEO, email, affiliate, and social marketing.
•     Plan, organize and produce all e-mail campaigns, homepages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
•     Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
•     Benchmark, measure and analyze results of online marketing initiatives such as e-mail campaigns, promotions, SEO marketing, affiliate program and future online marketing initiatives.

Knowledge, Skills and Experience:

•     This position requires a graduate with University Degree or its equivalent with a minimum of 5 years working experience in Sales & Marketing or a similar position.
•     An MBA would give added advantage
•     Candidate must possess excellent negotiation and communication skills (Written & Oral), Integrity, ability to plan, schedule and coordinate effectively are very essential.

The following skills are essential:

•     Analytical ability
•     Creative imagination and problem solving
•     Must be Computer Literate.

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Role Purpose:
This role is responsible for forecasting, budgeting and gross margin management, with the Category Managers on category level plans, weekly and monthly sales plans, promotional projections and weekly reporting.

Key Accountabilities:

•     Partner with Sales and purchasing teams, to design, implement and manage the multi-year growth, business development, and sales strategy plan(s).
•     Oversee the short-term and long-term planning of merchandise which requires analyzing current business trends, market data, forecasting sales, and recommending appropriate course of action to maximize sales, gross margin, and merchandise turnover.
•     Collect, evaluate, and analyze all relevant data for each category of business, and recommend appropriate seasonal and annual plans.
•     Manage in season ROF (Rolling Operating Forecast) and control the Open-to-Buy.
•     Partner with the merchant team on developing actionable strategies to drive sales and achieve plans.
•     Collaborate with the merchant team to ensure appropriate assortment planning.
•     Communicate with purchasing/buyer team regarding overstock and liquidation plans.
•     Develop /execute subdivision financial plans in both Naira and units by week for sales, receipts, inventory, gross profit, and inventory turn for the different categories featured on the website.
•     Collaborate with the Purchasing/Sales teams in building financial targets for sourcing vendors and merchants as applicable.

Knowledge, Skills and Experience:

•     This position requires a University Graduate or its equivalent with at least 2 years experience in a similar position.
•     Candidate must possess Ability to multi task in a dynamic environment.
•     Ability to thrive in a fast-paced environment with focus on flawless execution.
•     Advanced knowledge of various Microsoft Office applications such as Word, Excel and PowerPoint Project management skills with extensive financial modelling experience in Microsoft Excel.

The following skills are essential:

•     Analytical ability
•     Creative imagination and problem solving
•     Must be Computer Literate