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About the Marketing and Outreach Associate Role
The purpose of this position is to plan, coordinate, and direct strategies and activities that optimize recruitment by attracting new applicants to Andela’s Fellowship Program. This is accomplished by providing essential information about Andela as it relates to recruitment.; making vital information available to partners and recruitment pipelines through recruitment content marketing and outreach.

This is a critical role at Andela as the success of our program depends on the quality of developers that we admit into the program. He/she would report to the Community Manager, Technical Talent and work with the Talent Operations Associate and Talent Sourcing Analyst to set the country recruitment team’s objectives, set priorities, and execute on a well laid out plan.

Key Attributes of the role include:

• You are biased towards action. You take action first, and improve on the actions for optimal results.
• You drive results in a big way and can get things done. You are self-driven and have great follow-through
• You have superior organizational skills, integrity and excellence-oriented mindset.
• Excellent problem solving and organizational skills
• Resolving any arising problems and complaints
• Liaise with other departments to successfully complete tasks and projects
• Strategically plan and execute recruitment events and cycle
• You are very analytical, and can create insights from analyzing sets of data

Responsibilities

Outreach

• Work with Community Manager, Technical Talent to develop outreach and marketing plan to recruit new fellows in line with the organizational objectives.
• Assist implementing annual outreach and recruitment plan.
• Organizing or attending events that would drive the awareness of Andela’s programs.
• Attend relevant community meetings, conferences and round tables.

Marketing

• Create and maintain Digital Talent Marketing Calendar; update as campaign elements shift and add new information as it becomes available
• Coordinate the creation of Talent digital content (e.g. website, blogs, press releases and podcasts)
• Monitor return on investment and key performance indicators of all digital channels

Strategic Planning
Develop and implement direct marketing methods to increase successful application rates
Stay up-to-date with digital media developments and research Social Media Recruiting trends to offer best practices on how to utilize social sites as candidate networking tools.

Reports

• Create and generate standard quarterly and year-end reports as well as ad-hoc reports to inform operational and workforce optimization decisions by managers and senior leadership
• Maintain up to date knowledge of recruiting trends and issues, labour laws and government regulations that have short and long term implications.

Qualifications and competencies

• Bachelor’s Degree is an added advantage.
• At least 1-2 years experience in a similar position.
• Knowledgeable of the tech ecosystem in Nigeria.
• Excellent public speaking and presentation skills.
• Ability to connect with others and forge strong relationships.
• Ability to perform several tasks concurrently.
• Excellent analytical skills.
• Ability to organize and maintain detailed records and meet deadlines.
• Must be able to work under pressure meeting deadlines and changing priorities.
• Able to effectively communicate both verbally and in writing.
• Willingness to travel.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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About You:
The #1 thing you want to do with your time is sharing your love of technology with the world. An experienced technologist, you are constantly in awe of and up to date with recent technological developments. You are a confident and open-minded. You are a starter and moderator of conversations that attract and engage top technologists. You are most energized when you are building communities - online and in-person - around a shared passion for technology.

About the Role:
You are Andela’s first line of offense in engaging and attracting Africa’s best technologists. As the face of Andela’s enthusiasm for world-class technology, you are deeply networked and tirelessly hitting the road to find, inspire, and engage top technical talent around the continent.

You will be responsible for creating, connecting, and maintaining a network of the most enthusiastic and capable technologists from Lagos to Dakar, Nairobi to Kigali. As you exude your passion for technology, you can’t help but believe that Andela’s mission of empowering the next generation of technologists is a worthwhile one that others would do well to support. You will be a regular speaker at technology conferences, increasing Andela’s exposure and connections in every digital and physical space that gather’s the continent’s top technologists

Qualifications & Characteristics

As the ideal candidate for this role you:

• Are obsessively curious about all things tech
• A zealous advocate of the power technology has to change the world
• A natural community organizer
• Have a deep commitment to the learning & development of people and technology.
• Naturally live our EPIC Values.
• Learn new things fast enough to amaze your friends and family.

Benefits & Compensation

• Full-time compensation
• Full medical coverage
• Breakfast, lunch and snacks provided daily
• Beautiful working environment
• Opportunity to work with the brightest minds on the planet
• Oh, and a chance to change the world!

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Responsibilities:

The key attributes for this role are:

• Leadership, Team building and cross-cultural skills. You have significant experience leading strong teams, made up of young and dynamic high achievers. It is also important that you have a demonstrated understanding of what it takes to build high performance teams and a best in class communications department.
• Creative Problem Solving. You solve problems by creatively engaging with stakeholders both internally and externally with independence and fluency. You develop conceptual frameworks that guide problem solving analysis. You draw sound conclusions based upon a mixture of analysis and experience. You demonstrate content expertise through problem solving from multiple contexts.
• Strategic Thinking. You have a strong ability to think strategically and plan for the future. You are able to conceptualise, plan and execute communication strategies that engage Andela’s target audience, while also facilitating increases in engagements and impressions generated.
• Operational Excellence. Each department in Andela operates with initiatives that drive and contribute to the collective Andela vision. You have the capacity to multi-task across teams to amplify internal and external communications on marketing, advertising, branding and creative development ensuring consistency and on-strategy execution
• Demonstrated ability to manage strategic and crisis communication. You develop and maintain strong relationships with Andela’s senior management, staff, external agencies, press outlets, and others to engage them and support effective communication within and outside of organization. You are the key resource person to drive strategic and crisis communication should the need arise
• A deep commitment to our mission. You will have demonstrated an ability and interest in creating large-scale change and impact. This could be seen through your management of campaigns, and the media plans you have developed and executed.

Your typical day-to-day would involve:

• Leading the Andela Lagos Marketing & Communications team in planning and executing a number of strategic initiatives across PR, field marketing and digital marketing to bolster Andela’s presence in Nigeria
• Owning all Lagos press relationships, working closely with Lagos leadership and the global Andela Marketing organization to secure high-quality media coverage
• Building a scalable marketing program across digital and in-person touch-points, designed to significantly bolster the number of applications to Andela’s developer program
• Supporting the Nigeria Country Director in driving engagement among the Andela employee base through a variety of employee communications initiatives
• Serving as the Nigeria liaison to the global Andela Marketing organization, ensuring all Lagos marketing initiatives are aligned with the company’s core messaging and brand identity

Qualifications:

Ideal candidates for this role will have:

• 5 years minimum experience in marketing/public relations, preferably with experience in the technology sector
• Strong existing relationships with, and extensive network of key business and technology-focused press contacts
• Excellent written & verbal communication
• Creative and critical thinking skills with an ability to fluidly craft narratives
• Deep understanding of social media platforms and effective marketing strategies/techniques
• Experience developing and managing a culture of continuous learning and improvement
• Experience managing and coordinating, and working as part of teams to deliver on a tight schedule
• Work and living experience in emerging markets, particularly in Nigeria
• Record of strong academic performance from a leading academic institution
• Start-up experience, though this is not required
• A great personality and good heart; we have a “no jerk” policy

Benefits and Compensation:

• Full-time compensation
• Full medical coverage
• Breakfast, lunch and snacks provided daily
• Beautiful working environment
• Opportunity to work with the brightest minds on the planet.
• Oh, and a chance to change the world

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PURPOSE
The Brand and Design (BAD) role is primarily one that seeks to create and manage the Appearance and Image of Andela in Lagos and across Africa. Every activity should reflect a drive towards making Andela focused, memorable, meaningful and valuable enough to cause emotion and, ultimately action and it is the BADC’s responsibility to make sure this is consistent through all the operations that occur in Lagos, Nairobi and New York.

OVERVIEW & OBJECTIVE

• Reinforce Andela’s brand in the US and Africa through the creation of engaging digital and print assets.
• Support demand generation efforts that increase engagement and the speed of trust transfer to our audience such as working on Case studies, creating design items that would support Marketing efforts.
• Collaborate with Andela’s Brand, Marketing and other teams, to support projects across multiple departments including lead generation, brand, recruitment and other in-country operations.
• Develop, implement and execute marketing initiatives and activities for the Andela brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs, partnerships and sponsorships.
• Consistently innovate on ideas to improve office happiness from a point of workspace beautification and initiatives.

QUALIFICATIONS & REQUIREMENTS

• Strong communication skills
• The ability to meet deadlines and manage expectations in a high-pressure environment
• The ability to see projects through from inception to delivery
• Consistency regardless of project size
• Solid organizational skills to support the rest of the team
• The willingness to listen to feedback and use it to continually improve
• An understanding of layout, typography, color theory and user experience design
• Experience with:Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Keynote, HTML, CSS & JavaScript a plus

RESPONSIBILITIES

• Generating ideas for new packaging designs, including shape, size, colours, fonts and imagery
• Overseeing the visual production of adverts and publications, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with media buyers and printers.
• Checking, reviewing and generating marketing brand copy for communications in Lagos and Nairobi.
• Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand guidelines
• Produce attractive and effective designs across all media.
• Organize and manage all incoming asset requests.
• Support asset creation for lead generation efforts.
• Support Brand Director on completion of design projects.
• Consistently offer input to creative meetings and share ideas.
• Communicate with senior team members and integrate feedback.
• Effectively scope projects with other team members.
• Ensure 100% brand consistency across work output.
• Support the team throughout execution of campaigns and projects.