Social Media Lead at Ruff n Tumble

Role Summary

• This role owns Ruff ‘n’ Tumble’s social media presence across Instagram, Facebook, and TikTok, driving brand storytelling, community engagement, and measurable business impact.
• You will combine strategy, creativity, and hands-on content execution to bring the brand to life in a premium and engaging way.

Key Responsibilities

Strategy & Planning

• Develop and execute social media strategy aligned to brand and commercial goals
• Manage monthly content calendar across campaigns, launches, and seasonal moments
• Lead TikTok growth strategy with platform-native content
• Stay ahead of trends, formats, and algorithm changes

Content Creation & Execution

• Collaborate with creative and styling teams to deliver high-quality content
• Create day-to-day content including product features and behind-the-scenes moments
• Produce basic photography, short-form videos, and quick edits
• Write compelling, brand-aligned captions and copy
• Maintain a consistent premium brand tone and aesthetic

Community Management

• Manage daily engagement across all platforms (comments, DMs, mentions)
• Build relationships with influencers, parent communities, and brand advocates
• Manage influencer collaborations from briefing to reporting

Analytics & Reporting

• Track and report performance across all platforms monthly
• Analyse engagement, reach, and conversion metrics
• Use insights to improve content strategy and performance

Desired Skills & Experience

• Bachelor’s degree in Marketing, Communications, Media, or related field
• 3–5 years’ experience in social media management (retail, fashion, or lifestyle brand preferred)
• Strong Instagram, Facebook, and TikTok growth experience
• Excellent copywriting and brand storytelling skills
• Basic video editing skills (CapCut, Premiere Pro, etc.)
• Strong understanding of analytics tools (Meta Business Suite, TikTok Analytics)
• Strong visual and aesthetic sense
• Portfolio of social media work required