Senior Branding Bussiness Development Manager (Marketing & Sales) at Safety Consultants Solutions Provider (SCSP)

Job Summary

• The Senior Branding BDM, Marketing & Sales is responsible for driving revenue growth, brand positioning, and strategic market expansion for the organization.
• This role provides leadership in business development, branding strategy, marketing execution, and sales performance management.
• The position focuses on strengthening corporate visibility, developing high-value client relationships, securing strategic contracts, and ensuring sustainable revenue generation across all business units.
• The role requires a commercially driven professional with strong industry presence, negotiation expertise, and the ability to align brand identity with measurable sales performance.

Key Responsibilities
Business Development & Revenue Growth:

• Develop and execute strategic business development plans to achieve revenue targets.
• Identify new market opportunities, partnerships, and revenue streams.
• Lead client acquisition, retention, and relationship management initiatives.
• Drive proposal development, bid submissions, and contract negotiations.
• Expand corporate accounts and secure high-value contracts across target sectors.
• Represent the company at industry events, exhibitions, regulatory engagements, and executive meetings.
• Build and maintain relationships with consultants, contractors, regulators, and corporate stakeholders.

Branding & Strategic Marketing:

• Develop and oversee corporate branding strategy aligned with business objectives.
• Ensure consistent brand positioning across digital, print, and corporate communications.
• Lead brand visibility campaigns, PR initiatives, and corporate profiling efforts.
• Supervise marketing content development (brochures, company profiles, proposals, digital campaigns).
• Monitor brand perception and market positioning through analytics and feedback.
• Oversee website, social media strategy, and digital marketing performance.
• Approve and guide marketing materials to ensure professional and technical accuracy.
• Support in the preparation of marketing collateral, presentations, and bid documents.

Sales Leadership & Performance Management:

• Set and monitor sales targets and KPIs across business lines.
• Lead, mentor, and coordinate the marketing and sales team.
• Develop structured sales pipelines and CRM-driven performance tracking systems.
• Analyze sales reports, customer data, and market trends to guide decisions.
• Implement pricing strategies and commercial models aligned with profitability goals.
• Drive cross-selling of fire systems, HSE solutions, access control, CCTV, and related services.
• Ensure outstanding customer service and after-sales engagement.

Strategic Planning & Reporting:

• Prepare monthly and quarterly business performance reports for management.
• Conduct competitor and industry analysis to guide strategic positioning.
• Contribute to corporate strategy development and expansion planning.
• Ensure compliance with company policies, branding standards, and ethical sales practices.
• Support certification audits, tender documentation, and regulatory submissions where required.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Engineering, or related discipline.
• MBA or professional certification in Marketing, Sales, or Business Development is an added advantage.
• Professional membership in relevant bodies (NIMN, CIM, NSE, etc.) is desirable.

Minimum Experience:

• Minimum of 7 – 10 years experience in Branding, Marketing, Sales, and Business Development roles.
• At least 3 – 5 years in a senior or leadership capacity.
• Proven track record of achieving sales targets and securing corporate contracts.
• Experience in safety, fire systems, engineering services, HSE, or technical services environment is highly desirable.

Skills & Competencies:

• Strong strategic and commercial acumen
• Advanced negotiation and closing skills
• Excellent communication and executive presentation ability
• Leadership and team management skills
• Strong analytical and data-driven decision-making ability
• Active use of CRM and sales tracking systems
• Proposal writing and tender documentation expertise
• Financial awareness (budgeting, forecasting, profitability analysis)
• Ability to engage C-level executives and regulatory bodies
• High integrity and professionalism.

Key Interfaces:

• Managing Director & Executive Management
• Operations, Engineering, HSE, Finance, and HR Departments
• Corporate Clients and Key Accounts
• Contractors and Consultants
• Regulatory Authorities and Ministries
• Industry Associations and Professional Bodies
• Vendors and Strategic Partners.

Travel Time:

• The job requires a minimum of 20–30% travel time for client visits, project negotiations, exhibitions, and strategic meeting