About the job
- The Program Manager is responsible for planning, executing, and managing the delivery of academic and professional development programs at the Business and Technology School. This role ensures programs are designed to align with industry needs, student career goals, and institutional objectives.
- In addition, the Program Manager ensuring seamless execution and operational excellence across all programs. This role oversees program workflows, partnerships, process optimisation, resource allocation, and cross-functional coordination to deliver high-quality outcomes on time and within budget.
- The Program Manager acts as the backbone of program delivery driving efficiency, scalability, and continuous improvement across the organisation.
- The Program Manager leads cross-functional coordination between academic, organisational partnerships, product, sales, growth and marketing, faculty, and industry partners to deliver high-quality, impactful learning experiences.
Key Responsibility
Planning, Strategy, Partnerships & Alignment
- Develop, organize, and manage programs that align with the school’s mission and strategic objectives.
- Define program scope, goals, milestones, success metrics, and deliverables in alignment with business priorities.
- Design and implement new program strategies to support long-term institutional growth.
- Coordinate and align cross-functional stakeholders (e.g., product, marketing, finance, HR) to ensure program success.
- Facilitate strong communication and collaboration across internal teams and external partners.
Program Management & Operations
- Oversee daily program operations, ensuring smooth execution across multiple initiatives.
- Plan, launch, and manage academic and career programs from initiation to completion.
- Develop, implement, and optimize standard operating procedures (SOPs) for efficient delivery.
- Ensure compliance with policies, accreditation standards, quality benchmarks, and stakeholder expectations.
- Manage school calendars, schedules, and resources to ensure smooth operations.
- Drive the launch and execution of special initiatives and pilot programs.
- Track and report overall program performance metrics
Cross-Team & Stakeholder Coordination
- Collaborate with cross-functional teams to ensure alignment on project requirements, deadlines, and timelines.
- Build and maintain relationships with internal and external stakeholders to ensure value delivery.
- Identify and initiate strategic partnerships with organizations that can enhance technical content and learning outcomes.
Learning & Development Support
- Coordinate and manage live class sessions to ensure programs run smoothly.
- Provide structured support to instructors, mentors, and students, including performance tracking through review frameworks.
- Serve as a bridge between students and faculty to ensure smooth communication and collaboration.
- Provide program-specific technical and administrative support, escalating LMS and payment issues where necessary.
- Collaborate with the Product and Partnerships teams to nurture highly skilled talent and ensure excellence in delivery.
Leads Acquisition & Retention
- Facilitate Clarity calls sessions with leads from paid-ads or organic channels to share our program value proposition and benefits.
- Manage the onboarding and off-boarding processes for learners across cohorts.
- Ensure sales, growth and marketing teams have the necessary programs creatives and support for sales and marketing initiatives.
Appointment Setting & Scheduling
- Conduct Needs Assessment Calls: Initiate contact with prospective students to understand their educational goals, background, and specific needs. Use a consultative approach to determine how the program aligns with their aspirations and convert them from leads to customers.
- Schedule and Manage Informational Sessions: Schedule confirmed, high-quality informational appointments for students with Program Advisors or themselves, using calendar management tools (e.g., Calendly, Google Calendar).
- Provide Program Information: Attend the initial appointment setting calls to clearly and accurately inform students about program details, curriculum, outcomes, and requirements, ensuring they have a foundational understanding before a deeper consultation.
- Confirm and Remind: Send detailed follow-up reminders (email/text) that include the appointment time, meeting link, and key points of discussion to ensure attendance and preparedness.
- Manage Scheduling Logistics: Proactively reschedule or redirect appointments based on student availability and ensure a seamless handoff to the appropriate Advisor.
Student Career Success & Monitoring
- Facilitate learner enrollment, onboarding, engagement, evaluations, and offboarding across cohorts.
- Track student progress in real time, proactively supporting learners at risk of falling behind.
- Monitor student performance to ensure academic, professional, and career growth.
- Protect learner data in compliance with NDPR and GDPR data protection regulations.
Faculty Performance
- Track and report faculty performance metrics, including teaching quality, student engagement, and curriculum delivery.
- Provide coaching, training, and professional development opportunities for faculty.
- Manage faculty schedules, program calendars, and resource allocation.
- Support continuous improvement in teaching quality and learner experience.
Program Operations & Execution
- Oversee daily program operations, ensuring smooth execution across multiple initiatives.
- Plan, execute, and oversee strategic programs from initiation to successful completion.
- Develop, implement, and optimize standard operating procedures (SOPs) for program delivery.
- Ensure compliance with organizational policies, quality standards, and stakeholder expectations.
- Proficient in efficiently managing school calendars to ensure smooth operations and scheduling.
Programs Partnerships & New Initiatives
- Identify, build, and manage strategic partnerships with academic institutions, corporate partners, and industry networks.
- Drive program partnerships that create opportunities for internships, projects, and global exposure.
- Develop and launch new initiatives and pilot programs that expand the school’s reach and impact.
- Foster collaborations that enhance innovation in teaching, learning, and employability.
Curriculum Design & Development
- Design, review, and update business and technology curricula to ensure industry relevance.
- Develop competency-based learning objectives aligned with career pathways and employer needs.
- Ensure flexible delivery across online, hybrid, and in-person formats.
- Support faculty with instructional design and innovative teaching strategies.
- Evaluate curriculum effectiveness using student data, feedback, and market research.
- Research emerging trends in business, technology, and education to keep content future-ready.
Practical & Experiential Learning
- Design and implement hands-on learning experiences, including projects, internships, apprenticeships, and industry challenges.
- Lead innovation labs, hackathons, bootcamps, and applied research projects.
- Collaborate with faculty to embed labs, simulations, and experiential activities into courses.
- Continuously evaluate experiential programs using student outcomes and employer feedback.
- Align practical learning with global workforce trends and emerging technologies.
Industry & Career Integration & Partnerships
- Build partnerships with employers, startups, and industry leaders to support experiential education.
- Integrate entrepreneurship, innovation, and problem-solving into academic programs.
- Develop career readiness pathways, including workshops, mentorship, and certifications.
- Act as a bridge between academics, program management, and career services to ensure holistic student development.
Project Management & Change Management
- Manage program budgets, risks, issues, change log, learning log and dependencies with timely resolution.
- Implement tools and systems that enable transparency and effective program tracking.
- Drive continuous improvement initiatives for scalability, efficiency, and effectiveness.
- Support change management efforts to ensure adoption and sustainability of programs.
Marketing, Branding & Sales Enablement
- Collaborate with marketing to create program creatives, content, and campaigns that drive acquisition, retention and revenue.
- Provide program insights, outcomes, and success stories for use in recruitment and admissions.
- Partner with sales/admissions teams to deliver curriculum briefs, value propositions, and student success narratives.
- Represent programs at events, webinars, and conferences to strengthen brand credibility and reach.
Performance Monitoring & Reporting
- Track program performance against KPIs, budgets, timelines, and risk factors.
- Develop program plans, progress reports, and dashboards for leadership visibility.
- Lead program reviews, retrospectives, and reporting to ensure accountability and continuous improvement.
- Use data-driven decision-making to refine and optimize programs for greater impact.
Qualifications
- Bachelor’s degree in Business, Operations, Project pr Program Management, or related field (Master’s desirable).
- 2:1 CGPA Minimum
- 3-6 years of experience managing programs within the learning and development, Edtech, software development, or other related field.
- Good knowledge of the latest Learning & Development trends with the zeal to educate and empower Africans.
- Good knowledge of Learning Management Systems.
- Strong process design, workflow optimisation, and operational excellence background.
- Proven ability to manage budgets, resources, and vendor relationships.
- Excellent leadership, problem-solving, and organisational skills.
- Proven track record of operational excellence managing programs, new program initiatives.
- Proficiency in program management tools (e.g., Asana, Jira e.t.c).
- Strong analytical and reporting skills, with attention to detail.
- Ability to work in a fast-paced, dynamic environment with competing priorities.
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Who you are
- You are a proactive, action-oriented with minimal supervision, customer-obsessed problem solver who takes full ownership and thrives in fast-paced environments. You combine strategic thinking with flawless execution, making data-informed decisions and delivering high-impact results with minimal oversight. You're deeply committed to learning, iteration, and excellence, embracing collaboration, inclusion, and diverse perspectives to drive sustainable growth and innovation.
- High quality output, Attention to Detail, Humble, hardworking and ambitious.
Key Responsibility
Social Media Strategy & Content Management
- Develop and execute a comprehensive social media strategy aligned with marketing objectives.
- Ensure consistent brand voice, aesthetics, and messaging across all platforms.
- Research industry trends and competitor strategies to stay ahead.
- Build an email newsletter and grow the subscriber community
- Collaborate with marketing, sales, and product teams to align social efforts with business priorities.
- Branding & Messaging Consistency
- Maintain consistent brand voice, tone, visual identity, and messaging across all content and community interactions.
- Ensure content is aligned with the company’s positioning — reinforcing values such as empowerment, inclusivity, growth, career success, professional development.
- Uphold content and community guidelines, ensuring respectful, safe, inclusive, and professional interaction at all times.
Content Strategy & Management
- Create and maintain a content calendar that integrates marketing campaigns, seasonal trends, and business goals.
- Identify key content themes, formats, and distribution channels for each stage of the customer journey.
- Develop, curate, and manage compelling content across platforms (Instagram, Twitter, LinkedIn, Facebook, Whatsapp and Slack).
- Develop a full-funnel content strategy (awareness → acquisition → activation → referral).
- Ensure content aligns with SEO, email marketing, and paid campaigns.
- Collaborate with the design team to produce high-quality, on-brand marketing materials.
- Craft engaging copy tailored to our brand voice and style.
Content Creation & Creative Design
- Design creatives — create graphics, short-form videos, memes, reels, stories, and carousels in line with the brand identity and visual guidelines. Use design and editing tools such as Canva, CapCut, Photoshop (or equivalents) to produce polished, on-brand visual content.
- Write compelling copy — craft captions, hooks, and clear CTAs tailored to each platform (e.g., Instagram, LinkedIn, Facebook, YouTube, TikTok), ensuring every post connects with the audience and drives the intended action (engagement, click-through, sign-up, share, etc.).
- Video editing — edit both short-form (reels, stories, TikTok videos) and long-form (webinars, tutorials, interviews) video content for platforms such as TikTok, Instagram Reels, YouTube, etc. Ensure high production quality, appropriate pacing, and clear messaging.
- Maintain content quality and consistency — ensure that all content published is of high quality, engaging, platform-appropriate, consistent with brand voice and visual identity, and aligns with our content calendar and strategic goals.
Channels Management
- Handle daily posting on Instagram, Facebook, LinkedIn, TikTok, Twitter/X, YouTube.
- Adapt content format and tone for each platform’s audience.
- Monitor platform algorithm changes and adjust strategies accordingly.
- Schedule posts using tools like Meta Business Suite, Hootsuite, or Buffer.
Brand Awareness & Visibility
- Grow the company’s social media presence and follower base.
- Increase brand recognition through consistent, high-quality content.
- Leverage trends, hashtags, and collaborations to boost visibility.
- Ensure brand messaging is clear and memorable.
Lead Generation & Qualification
- Develop targeted lead magnets, gated content, and SEO-driven landing pages to capture top-of-funnel users.
- Collaborate with Social Media & Sales teams to implement MQL → SQL → Opportunity handoff processes with clear success criteria.
- Use data enrichment tools to qualify leads in real-time.
- Build and manage multi-step nurture sequences (email/SMS) tailored by lead score, behavior, and segment.
- Track lead velocity rate, conversion time, and pipeline coverage
- Conduct high-volume outbound calls (cold/warm) to potential clients using provided lead lists or self-generated leads.
- Utilize email, LinkedIn, SMS, and social media to engage prospects and schedule appointments.
- Follow scripted and non-scripted pitches to introduce the company’s products/services.
- Conduct outbound calls, emails, and SMS to prospective clients using provided leads or cold outreach.
- Manage and operationalize acquisition channels that are working, including SEO and content marketing
Community Management & Engagements
- Organize and coordinate activities like Webinars, AMAs (Ask me anything), Engagement Activities and Initiatives etc.
- Build and nurture an active, engaged community of learners, professionals, mentors, and stakeholders across social media, forums, and communication channels.
- Monitor community discussions, respond to comments/messages promptly and professionally, encourage discussions, celebrate successes, collect feedback and insights.
- Develop and implement community engagement strategies (e.g., AMAs, webinars, live Q&A, polls, and Q&A sessions , challenges, testimonials, user-generated content campaigns) that foster connection, trust, and brand loyalty.
- Facilitate onboarding of new community members, guide them on how to get value from the platform, and encourage participation — e.g., by highlighting success stories, encouraging peer support, and showcasing outcomes.
- Work closely with internal teams (product, marketing, support) to surface community feedback, identify trends, pain points, and opportunities to improve content, features, or services.
- Moderate online communities to maintain a positive brand image.
- Monitor and respond to DMs, comments, and mentions in a timely manner.
Community Management Experience
- Host and Manage Live Experiences: Plan, coordinate, and facilitate high-quality webinars, workshops, AMAs, and live Q&A sessions. Ensure smooth execution through proper briefing, technical checks, event moderation, and post-event follow-ups to maximize participation and value.
- Design and Run Community Programs: Build and manage community challenges, learning sprints, themed discussions, accountability groups, cohort-based programs, and multi-week learning experiences. Set goals, onboard participants, provide structured guidance, and track progress to ensure meaningful outcomes.
- Drive Community Growth & Onboarding: Implement onboarding workflows that welcome new members, introduce them to key resources, and accelerate engagement. Set up automated welcome sequences, starter conversations, and orientation content to nurture early participation.
- Spark Daily Engagement: Initiate meaningful discussions, create conversation prompts, respond thoughtfully to questions, and maintain continuous community interaction across platforms like Slack, Discord, Facebook Groups, WhatsApp, and in-platform communities.
- Collaborate with Internal & External Stakeholders: Partner with guest speakers, mentors, product teams, marketing, and leadership to deliver high-value content, facilitate programs, and gather insights that improve the member experience.
- Celebrate & Recognize Members: Highlight top contributors, create recognition systems (badges, certificates, shoutouts), reward engagement, and showcase community success stories to build loyalty and strengthen culture.
- Support Content & Campaign Execution: Align community content with broader marketing initiatives, launch campaigns inside the community, collect user-generated content (UGC), and drive participation in platform-wide activities, challenges, or product launches.
Platform-Specific Campaign Execution
- Meta (Facebook & Instagram Ads): Launch high-converting creative sets (image, video, carousel) for top-of-funnel reach and retargeting.
- Google Ads: Manage search, display, and performance max campaigns to capture intent-driven traffic.
- LinkedIn Ads: Target B2B personas with sponsored content, InMail, and lead gen forms.
- YouTube Ads: Run pre-roll and in-stream ads to build brand recall and push mid-funnel conversion.
- TikTok Ads: Leverage trending, UGC-style content to engage Gen Z/Millennial audiences.
- Reddit/Quora/X Ads: Test niche channels for contextual relevance and audience depth.
- Whatsapp Ads: Launch high-converting whatsapp creatives
Qualifications
- Proven experience (e.g., 2–5 years) managing content creation and community engagement for a brand, startup, or online platform, especially on social media and digital forums.
- Strong design and creative skills — proficiency in Canva, CapCut, Photoshop, or similar tools. Comfortable designing graphics, editing video, and creating social media assets.
- Excellent copywriting skills — ability to write catchy hooks, captions, CTAs tailored for different platforms and audiences.
- Experience editing both short-form and long-form video content for platforms like TikTok, Instagram, YouTube.
- Solid understanding of content strategy, social media dynamics, community building, and audience engagement.
- Data-driven mindset — able to track performance metrics, derive actionable insights, and iterate content/community strategies accordingly.
- Experience in education, edtech, career services, or professional development sectors.