Job Openings at Sun Pharma

Promotional Strategy & Inputs

• Understanding and contribution to annual therapy / brand plan for Nigeria market.
• Preparation of Promotional Input Utilization Plan, Visit-wise plan along with detailing stories (on a quarterly basis).
• Report on implementation status (plan vs actual) on a monthly basis
• Maintaining of inputs ledger date-wise & inventory management (receipt, distribution, balance status)
• Ensure dispatch of inputs as the plan & timely execution of strategies by field force
• Follow – up on activities, gifts & other key high investment planned for the Qtr
• Coordinate with printers for quotations to print below inputs locally as and when required. 2-3 quotations needed and to be cleared by finance and approved by country Head and has to be as per budget
• Literatures
• Reference folders
• Visual Aids
• New Product launch inputs
• Gifts - coordinate with suppliers for procurement at country level if required. 2 - 3 quotations needed and to be cleared by finance and approved by country Head and has to be as per budget)
• Organize local DGMs, CME, RTDs, etc as per annual calendar
• Stall fabricators - coordinate with local stall fabricators for conferences
• Advertisement material for various journals

Analysis

• Market data – IMS, Close up, Tertiary
• Sales analysis – Territory, Brand, Competitors & feedback to be presented to team & HO on a monthly basis
• Competitor activity – feedback to be sent to H.O. every 6 months
• Expenditure monitoring and control with respect to budgets planned for the year for promotional activities on a quarterly basis
• Profitability management
• Identification of future products of interest in segments of interest every 6 months
• Market research for ensuring successful new product launches
• Benchmarking our Company vs key competitors

Conducting Cycle meetings (3 times in the year)

Preparation for cycle meetings:

• Agenda
• Strategy Slides
• Strategy guide with detailing story to be sent every 6 months
• Detailing contest
• Quiz
• Input feedback / rating by PSRs
• Minutes of the meeting sent to H.O within 7 working days of the completion of the meeting

Conferences

• Yearly Conference calendar segment – wise : National / Regional / International
• Participation & activity plan
• Coordination with H.O for inputs
• Follow up plan post conference participation
• Report on participation post conference within 7 days

Field work : Minimum 7 days in a month

With opinion leaders

• understanding market needs, gaps
• follow up on special strategies
• New product feedback
• develop speakers for our DGMs

With our field force

• Impact of marketing strategy
• Strategy implementation & gaps
• Contribution from SAS doctors
• Understand competitor

Territory objective

• Identify key territories for special FW
• Field work to be planned 1 week before starting the month, field visit feedback/report to be shared with Country head on 5th of every month

Customer Connect:

Develop 5 KOLs per key segment

• List of planned KOLs to be sent to country manager
• Develop relationships with key societies/associations

Training of field force

• Arrange for training of new PSRs on Products
• Refresher programs

Summary of Reports

• Report on implementation status (plan vs actual) on a monthly basis
• Maintaining of inputs ledger date-wise & inventory management (receipt, distribution, balance status). Stock status to be sent on quarterly basis
• Sales analysis – Territory, Brand, Competitors & feedback to be presented to team on a monthly basis
• Report on participation post conference within 5 days
• Fieldwork report to be sent to country head on 5th of every month

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Business & Strategy

• Topline Sales Revenue – Secondary Sales (liquidation from pharmacies) along with first line sales
• Annual OTC Brand Plans – strategy & execution plan to drive secondary sales
• Responsible for OTC portfolio expense planning & monitoring

Marketing Initiatives

• Responsible for developing the Activity calendar by month by brand to achieve SLS budget (3 months in advance) & aligning it with both Country/Sales team as well as with Corporate CHC
• Developing/Executing all Inputs for Doctors, Pharmacies and Consumers and marketing mix elements (TVCs, Packaging, Visual Aids, POS etc.) as appropriate – ensure inputs delivered on time to the Sales team so that they can drive AVR (Availability, Visibility & Recommendation)

Trade & Sales Support

• Partner with Sales team in order to meet SLS Budget and enable Sales team to meet AVR objectives
• Drive trade activation programs to increase throughput through pharmacies
• Monthly Sales Analysis by brand / SKU – channel wise and by HQ to identify areas of opportunity / challenges & appropriate plan to plug those;
• Monthly Expenses analysis by brand to gauge effectiveness / ROI – recommend corrections if required

Marketing Intelligence

• Price analysis – quarterly pricing analysis to check on prices v/s competition and market hygiene on rates
• Building an NPD/Innovation Pipeline – contribute by doing Market surveys, developing Business Cases
• KPIs: Sales, Expenses, E/S, Brand Plans, Marketing Mix, Initiatives & Activations, Market research & analysis, NPD, Business Case

PROFESSIONAL QUALIFICATIONS/ EXPERIENCE

• 10+ years of experience in in Consumer Healthcare / OTC/ FMCG in Nigeria, ideally should have spent time in field sales & currently managing a sizable consumer brand portfolio.
• Digital Marketing, Trade marketing experience will be preferred
• Experience in having worked directly with communication/digital agencies
• Reference companies: Mega, Emzor, GSK, Fidson, Reckitt Benckiser, Vitabiotics, Sanofi, J&J, etc

TECHNICAL SKILLS/ COMPETENCIES

• Strategic brand planning & brand communications
• Data analytics
• Proficient in MS Office (Excel & PowerPoint)
• Basic understanding of digital marketing and analytics
• Trade Marketing
• New Product Launch

PERSONAL ATTRIBUTES

• Good at multi-tasking & project management
• Open-minded & high thrust on innovation ~ willing to challenge status-quo
• Relationship oriented & strong negotiation skills
• Good communication skills – articulate in English

Functional Reporting: Senior Marketing Manager – Emerging Markets CHC

Administrative Reporting: Country Manager – OTC, Nigeria