Ongoing Recruitment at CWAY Food and Beverages Nigeria

Job Description 

• Our ideal sales representative will function as the frontline commercial solder, breaking barriers, creating value, and winning market shares for our business.
• They must achieve maximum sales profitability, growth, and account penetration within an assigned territory and market segment.
• Analyze, plan, establish, and maintain an efficient and productive daily call pattern in assigned territory.
• Make regular sales calls to on and off-premises customers togenerate orders and create a long-term relationship
• Drive brand penetration in both on-prem and off-prem outlets.
• Responsible for driving brand visibility at the point of sales and consumption.
• Install and maintain point-of-sale/ printed materials within outlets.
• Assist customers with inventory management responsibilities (product availability/new product placement and rotation of stock).
• Perform other duties as assigned.

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Job Summary

• Only Food & Beverage industry experienced candidates with relevant experience should apply
• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics