Ongoing Recruitment at Artee Group

KEY RESPONSIBILITIES

Graphic Design:

• Develop high-quality graphics for print and digital media, including brochures, flyers, banners, and posters.
• Design and produce engaging social media graphics and digital content.

Motion Design:

• Create motion graphics and animations for promotional videos, in-store displays, and online content.
• Develop kinetic typography and other dynamic visual elements for multimedia projects.

Website Design:

• Collaborate with the web development team to design visually appealing website layouts and user interfaces.
• Ensure consistency of branding and visual identity across all digital platforms.

Branding and Visual Identity:

• Maintain and enhance the company's visual brand identity.
• Ensure all design work adheres to brand guidelines and standards.

Collaboration:

• Work closely with the marketing team to develop creative concepts and campaigns.
• Liaise with other departments to understand their design needs and deliver appropriate solutions.

Project Management:

• Manage multiple design projects simultaneously, ensuring timely delivery and high-quality outcomes.
• Keep up to date with industry trends and best practices to bring innovative ideas to the team.

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KEY RESPONSIBILITIES

Campaign Management:

• Develop and implement OOH advertising strategies to support marketing objectives.
• Coordinate with external vendors and media partners to ensure timely execution of campaigns.
• Monitor and evaluate the effectiveness of OOH campaigns, making adjustments as needed to maximize impact.

Budget Management:

• Manage the OOH advertising budget, ensuring efficient allocation of resources.
• Track expenditures and provide regular financial reports to the Marketing Manager.

Site Selection and Negotiation:

• Identify and secure optimal locations for OOH advertising.
• Negotiate contracts and rates with media owners and vendors to achieve the best possible value.

Compliance and Quality Assurance:

• Ensure all OOH advertisements comply with regulatory standards and company guidelines.
• Conduct regular site visits to verify the quality and accuracy of installations.

Collaboration and Communication:

• Work closely with the marketing team to align OOH campaigns with overall marketing strategies.
• Coordinate with the creative team to develop compelling advertising materials.

REQUIREMENTS AND SKILLS

• Education: Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
• Minimum of 3-5 years of experience in OOH advertising, media planning, or a similar role within the retail industry.
• Excellent negotiation and contract management skills.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Proficiency in marketing analytics tools and MS Office Suite (Word, Excel, PowerPoint).
• Strong written and verbal communication skills, with the ability to present ideas clearly and persuasively.
• High attention to detail to ensure accuracy and quality in all deliverables.
• Ability to build and maintain effective relationships with internal and external stakeholders.
• Ability to think creatively and develop innovative advertising solutions.

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KEY RESPONSIBILITIES

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

REQUIREMENTS AND SKILLS

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
• Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BSc. / MSc. degree in a quantitative, test-driven field.