OOH Coordinator at Artee Group

KEY RESPONSIBILITIES

Campaign Management:

• Develop and implement OOH advertising strategies to support marketing objectives.
• Coordinate with external vendors and media partners to ensure timely execution of campaigns.
• Monitor and evaluate the effectiveness of OOH campaigns, making adjustments as needed to maximize impact.

Budget Management:

• Manage the OOH advertising budget, ensuring efficient allocation of resources.
• Track expenditures and provide regular financial reports to the Marketing Manager.

Site Selection and Negotiation:

• Identify and secure optimal locations for OOH advertising.
• Negotiate contracts and rates with media owners and vendors to achieve the best possible value.

Compliance and Quality Assurance:

• Ensure all OOH advertisements comply with regulatory standards and company guidelines.
• Conduct regular site visits to verify the quality and accuracy of installations.

Collaboration and Communication:

• Work closely with the marketing team to align OOH campaigns with overall marketing strategies.
• Coordinate with the creative team to develop compelling advertising materials.

REQUIREMENTS AND SKILLS

• Education: Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
• Minimum of 3-5 years of experience in OOH advertising, media planning, or a similar role within the retail industry.
• Excellent negotiation and contract management skills.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Proficiency in marketing analytics tools and MS Office Suite (Word, Excel, PowerPoint).
• Strong written and verbal communication skills, with the ability to present ideas clearly and persuasively.
• High attention to detail to ensure accuracy and quality in all deliverables.
• Ability to build and maintain effective relationships with internal and external stakeholders.
• Ability to think creatively and develop innovative advertising solutions.