Fresh Jobs at GDM Group

Location: Gbagada, Lagos

Core Responsibility

• The Marketing Operations Specialist is responsible for developing, coordinating, executing and tracking marketing, events, activations programs to nurture leads and engage Clients.

Job Duties

• Collaborate with marketing operations manager to identify opportunities to develop leads and execute them
• Strategize and manage the execution of marketing campaigns in alignment with objectives and provide periodic recommendations that enhance future campaign performance and measurements
• Test and monitor campaigns to optimize performance based on industry best practices
• Timeline– supervise event organizers / third parties and work with internal creative team and relevant internal stakeholders / teams (e.g product marketing, business intelligence, management) in ensuring timely delivery of each project / content output.
• Ensure that completed projects are delivered quickly and accurately, and posted to the proper internal systems
• Support and enable the marketing team to extract data using segmentation to support marketing and sales activity
• Support the planning and implementation of projects handled by marketing team
• Analyse market trends with an aim of identifying unexploited or new markets for the organization's products and services
• Work closely with client to create new/initiate new prospects and ensure achievements billing targets, deploying marketing tools & analytics in project execution
• Adhere to Internal process to achieve flawless execution of projects(ERP usage, Code of Conduct, Use of Mcps,Checklist,Gantt Chart etc)
• Budget:ensure efficiency or project related budget through detailed cost review and effective negotiation.
• Maximize Project ROI without jeopardizing quality of output.

Qualifications

• B.Sc / BA in Marketing, Communications or relevant
• Must have worked with a BTL AGENCY for at least 1 year
• Min. 1- 3 years’ experience in event & brand activation (venue management, production and activation) production.
• Preferably as event & brand activation industry with experience supervising in-mall and exhibitions.
• Able to perform under pressure and ambiguity.
• Comfortable working in flexible working hour’s condition and occasional travelling.

Skills Set:

• Market Knowledge
• Financial planning & strategy
• Customer Service
• Strong leadership and people management skills
• Strong strategic skills with ability to translate strategy into tactics
• Strong financial analysis ability

Key Performance Indicators/ Performance Goals:

• Number of complaints per month
• Prompt to deadlines
• Propose close out with client
• No of new innovations within the quarter
• Meet up with quarterly achievement
• Response Time to clients

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Location: Gbagada, Lagos

Principal Functions
Responsible for delivery of marketing solutions including content & strategy development focused on creating a lasting impression among consumers and improving product sales and market share that oversees advertising and marketing activities to ensure the right message is developed at all times.

Duties & Responsibilities

• Market Research and Consumer Insight:
  • Conducted field research on consumer behaviour and buying patterns to use the Data to draw insights for Clients
  • Profiled target groups and consumers for FMCGs and proffered working solutions that fit their TG lifestyle
  • Set eye for trends and competitor activities that might affect Clients businesses and product
  • Analyse competitors strategies, brand positioning, marketing trends to recommend better solutions to clients
  • Work collaboratively with relevant stakeholders in conceptualizing ideas, strategizing on solutions to brand business and communication objectives, and monitoring market and competitive activities as it relates to the portfolio within your purview.
• Strategy and Business Consult:
  • Develop concept for promotional and awareness campaign to increase brand visibility and loyalty
  • Interpret Client briefs and propose strategic solutions through big and promotional campaign ideas that involve the integration of Online Marketing, BTL (Below the line) and/or ATL (Above the line) to achieve set objectives.
  • Attend strategy sessions and develop executional plans to achieve set goals and desired results.
  • Create strategy, route to market and conceptualization for competitive edge against competition.
  • Employ innovative approach towards solutions proffered to guarantee strong impact in the market place yielding positive results.
  • Conducting brand perception audit to find out how consumers perceive them
  • Planning and receiving of events for activation
• Employ innovative approach to solutions proffered, to guarantee strong impact in the marketplace, yielding positive results.
• To assist in the production or presentation of external messaging relating to marketing and brand.
• Prepare weekly and monthly departmental progress reports.
• Closely monitor and prepare competing brand activity reports, and seek to use to Clients’ advantage.
• Responsible for liaising with agencies, media, creative production companies and other suppliers as required.
• Undertake other projects as directed by the Departmental Head from time-to-time.
• Work as part of an integrated Brand and Creative team to deliver the highest priority campaigns
• Develop & execute strategies to grow awareness, overall audience & engagement on social media for our brands across Facebook, Instagram, YouTube, Pinterest and any other relevant platforms.
• Brainstorm new and innovative growth strategies and align the company around the brand’s direction, choices and tactics.

Qualification and Experience

• B.Sc or HND Degree in Marketing, Brand Management or any other related course
• Professional qualification in CIM will be an added advantage
• Minimum of 2 - 3 years cognate experience in a BTL/ATL Agency
• Must Include projects and brands that have been worked on in CV

Skills:

• Creativity,
• Analytical Skills,
• Multitasking,
• Decision-Making Skills,
• Interpersonal Skills,
• Quick adaptation to Change,
• Tech savvy and Time Management Skills,
• Skilled in use of Microsoft office suite: including Outlook, Word, Excel and Advanced proficiency in PowerPoint.

Salary
N100,000 - N150,000 / month.