Marketing Operations Specialist at Hazon Holdings

Location: Gbagada, Lagos

Core Responsibility

• The Marketing Operations Specialist is responsible for developing, coordinating, executing and tracking marketing, events, activations programs to nurture leads and engage Clients.

Job Duties

• Collaborate with marketing operations manager to identify opportunities to develop leads and execute them
• Strategize and manage the execution of marketing campaigns in alignment with objectives and provide periodic recommendations that enhance future campaign performance and measurements
• Test and monitor campaigns to optimize performance based on industry best practices
• Timeline– supervise event organizers / third parties and work with internal creative team and relevant internal stakeholders / teams (e.g product marketing, business intelligence, management) in ensuring timely delivery of each project / content output.
• Ensure that completed projects are delivered quickly and accurately, and posted to the proper internal systems
• Support and enable the marketing team to extract data using segmentation to support marketing and sales activity
• Support the planning and implementation of projects handled by marketing team
• Analyse market trends with an aim of identifying unexploited or new markets for the organization's products and services
• Work closely with client to create new/initiate new prospects and ensure achievements billing targets, deploying marketing tools & analytics in project execution
• Adhere to Internal process to achieve flawless execution of projects(ERP usage, Code of Conduct, Use of Mcps,Checklist,Gantt Chart etc)
• Budget:ensure efficiency or project related budget through detailed cost review and effective negotiation.
• Maximize Project ROI without jeopardizing quality of output.

Qualifications

• B.Sc / BA in Marketing, Communications or relevant
• Must have worked with a BTL AGENCY for at least 1 year
• Min. 1- 3 years’ experience in event & brand activation (venue management, production and activation) production.
• Preferably as event & brand activation industry with experience supervising in-mall and exhibitions.
• Able to perform under pressure and ambiguity.
• Comfortable working in flexible working hour’s condition and occasional travelling.

Skills Set:

• Market Knowledge
• Financial planning & strategy
• Customer Service
• Strong leadership and people management skills
• Strong strategic skills with ability to translate strategy into tactics
• Strong financial analysis ability

Key Performance Indicators/ Performance Goals:

• Number of complaints per month
• Prompt to deadlines
• Propose close out with client
• No of new innovations within the quarter
• Meet up with quarterly achievement
• Response Time to clients