Marketing Executive at Domeo Resources International (DRI)

Main Function

• We are looking for a creative, result-driven, and proactive Marketing Executive to join our team and drive business growth for our Salon, Spa, and Café.
• This position is ideal for a strategic thinker who thrives in a fast-paced environment and is passionate about building strong brand visibility, attracting high-value clients, and establishing corporate partnerships.

Role Responsibilities

• Develop and implement comprehensive marketing strategies that align with organizational goals and drive business growth.
• Establish positioning, identify target audiences, and create marketing plans with specific objectives across different channels and segments.
• Increase brand awareness, market share, and customer acquisition while retaining existing customers.
• Optimize marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
• Generate qualified leads and drive traffic to support sales and revenue targets.
• Maximize profitability and return on investment across all marketing activities.
• Foster strategic relationships and partnerships with key industry players, agencies, and vendors.
• Develop and oversee overall performance marketing strategy, including digital, content, email, paid media, social media, and SEO.
• Conduct market research to identify target audiences, consumer trends, and competitive opportunities.
• Create and maintain client relationships and represent the company at trade shows, conferences, and major industry events.
• Coordinate with agencies and vendors to develop and execute advertising and promotional campaigns.
• Identify, engage, and build relationships with key corporate clients, agencies, and high-value organisations to increase revenue through bulk bookings, retainerships, and service contracts, ensuring steady business inflow through strategic partnerships and long-term agreements.

Experience / Qualification

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
• Minimum 5 years of experience in marketing, with demonstrated campaign ownership and results.
• Proven experience in developing and executing marketing strategies and campaigns.
• Strong understanding of traditional and emerging marketing channels, including digital marketing, SEO/SEM, email, social media and content marketing.
• Excellent verbal and written communication skills.
• Analytical skills to evaluate data, forecast trends, and make data-driven decisions.
• Ability to think creatively and develop innovative marketing.

Competencies / Skills:

• Strategic Thinking: Ability to design and execute plans that drive revenue and growth.
• Sales and Negotiation: Strong skills in closing deals, building partnerships, and increasing client acquisition.
• Market Knowledge: Familiarity with trends and client needs in the wellness and aesthetic markets.
• Communication: Excellent verbal and written communication skills for engaging with clients, partners, and team members.
• Analytical Skills: Proficiency in analyzing sales data, market trends, and KPIs to make informed decisions.
• Adaptability: Comfortable working in a fast-paced, evolving environment with shifting priorities.

Behavioural Qualities / Other Competences:

• High level of emotional intelligence in difficult circumstances with dedication to sustain performance, particularly when under pressure.
• Problem-solving and decision-making aptitude.
• Strong work ethics and reliability.