Latest Jobs at PressOne Africa

• This role is vital to converting interest into action! You'll design and implement automated marketing systems that nurture leads and guide them towards becoming paying customers. We're seeking a results-driven Marketing Automation Specialist who thrives in a fast-paced startup environment.

To Carry Out Your Role…

• Select and set up a marketing automation platform that fits our needs.
• Design and build automated email nurture sequences tailored to different stages of the customer journey.
• Experiment with A/B testing on subject lines, content, and offers to optimize conversion rates.
• Collaborate with sales teams to ensure seamless hand-off of qualified leads.
• Track and analyze key marketing automation metrics, providing actionable insights.

The Ideal Candidate

• A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
• You're a strong communicator with a knack for persuasive email copywriting.
• You possess analytical skills and a data-driven approach to marketing optimization.
• You're proficient with marketing automation tools (Zoho CRM is a plus.).

Your Key Responsibilities

• Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.
• Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.
• Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.
• A/B Testing: Experiment with different subject lines, content, and offers to optimize open and click rates.
• Lead Hand off Collaboration Work with sales to ensure a seamless transition and timely follow-up.
• Reporting & Analysis: Track and analyze key metrics (open rates, clicks, conversions). Generate insights to improve performance.

Requirements

What You Should Have

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of proven experience in marketing automation.
• Analytical mindset with the ability to interpret data and optimize processes.
• Excellent copywriting skills and a strong understanding of email marketing best practices.
• Proficiency in Zoho CRM Marketing Automation is a plus.

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• We are seeking a Product Manager to optimize our product development process and enhance our customer support experience.
• This role involves facilitating agile methodologies, managing task workflows, and coordinating with the customer support team to ensure timely issue resolution.

Key Responsibilities:

Agile Process Facilitation:

• Lead agile ceremonies (sprint planning, daily stand-ups, retrospectives).
• Ensure the team adheres to agile principles and practices.
• Identify and implement process improvements.

Task Management:

• Manage the task management tool (Linear) to optimize workflow.
• Assign tasks, track progress, and ensure timely completion.
• Provide visibility into project status.

Technical Support Coordination:

• Collaborate with the customer support team to understand technical issues.
• Prioritize and escalate technical issues to the engineering team.
• Track issue resolution and identify patterns for improvement.

Content Creation:

• Develop and maintain FAQs, user guides, and demo videos.
• Contribute to the development of knowledge base articles.

Customer Feedback:

• Monitor customer feedback through NPS and CSAT surveys.
• Analyze customer feedback to identify product improvement opportunities.

Requirements

Who you are:

• Bachelor's degree in Computer science or a related field
• Certified Scrum Master with experience
• 2+ years of experience in product management.
• Strong communication skills with a customer-first mindset.
• Demonstrated ability to take initiative and work independently.
• Experience working in an agile environment and familiarity with agile methodologies.
• Passion for user experience, with a keen eye for detail and a commitment to delivering high-quality products.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

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• In this dynamic role, you'll become the guardian of our brand identity, ensuring that PressOne Africa stands out in the market.
• We're looking for a creative and strategic thinker who lives for the thrill of seeing their ideas come to life.
• This position requires someone who loves crafting compelling brand narratives and is passionate about building strong brand equity.

To Carry Out Your Role…

• Develop and implement brand strategies that effectively communicate PressOne Africa’s value proposition to customers and stakeholders.
• Ensure brand consistency across all marketing channels and materials, reinforcing our brand identity.
• Conduct market research to understand customer preferences and trends, using insights to inform brand strategies.
• Collaborate with cross-functional teams to design and execute marketing campaigns that drive brand awareness and engagement.
• Monitor brand performance metrics and adjust strategies to improve brand health and equity.

The Ideal Candidate

• A strategic brand builder with a deep understanding of brand management (a minimum of 8 years of experience in brand management).
• You're a creative thinker with the ability to develop innovative brand strategies and campaigns.
• Excellent storytelling skills – you can craft compelling narratives that resonate with diverse audiences.
• Familiarity with market research techniques and brand performance analysis.
• Strong project management skills and an eagerness to collaborate with cross-functional teams.

Your Key Responsibilities

Develop and Implement Brand Strategies:

• Lead the development and execution of brand strategies that effectively communicate our value proposition to customers and other stakeholders.
• Ensure brand consistency across all channels and marketing materials.

Vision Articulation and Promotion:

• Work closely with the CEO to understand and articulate the company’s vision and strategic goals.
• Promote this vision through storytelling and creative content that resonates with internal and external audiences.

Product Marketing:

• Work closely with the product team to understand our product roadmap and develop messaging that highlights key features and benefits.
• Create marketing materials and campaigns to support product launches and updates.
• Gather customer feedback and insights to inform product development and marketing strategies.

Market Research and Audience Insights:

• Conduct market research to understand customer needs and preferences, using insights to inform communication strategies.
• Analyse brand performance metrics to optimise campaigns and messaging.

Internal Branding and Employee Engagement:

• Support internal communication efforts to foster a strong company culture and align employees with the brand’s mission and values.
• Develop initiatives that highlight and promote our core values of customer obsession, ownership, and management autonomy.
• Collaborate with HR to create programs that promote team cohesion and engagement.

Your Importance as a Brand Manager

• As the Brand Manager, you are the steward of PressOne Africa's brand identity. By crafting compelling narratives and executing strategic campaigns, you'll directly influence how we are perceived in the market and help drive the company’s growth and success.

Challenges You Will Have to Surmount

• Balancing creative vision with data-driven decision-making in a fast-paced environment.
• Navigating a market with no direct competitors and educating potential customers about the unique value PressOne Africa offers.
• Collaborating with cross-functional teams to ensure brand consistency across multiple channels and touch-points.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in brand management, marketing, or corporate communications.
• Strong analytical skills and experience with market research and data analysis.
• Passion for building strong brand identities and engaging customer experiences.
• Excellent verbal and written communication skills.
• Strong organisational and project management skills.