Latest Jobs at MTN Nigeria

Description:

• Develop and execute campaigns that drive brand preference and product adoption for MTN’s VAS/MFS and promotions.
• Manage the strategic framework for the development of VAS, MFS, and Promotional campaigns.
• Develop rollout plans and a route-to-market strategy for all promotional campaigns.
• Develop, execute, and manage brand equity and affinity-growing projects that deliver on volume and value, working with VAS and Proposition managers.
• Conceptualize consumer acquisition and usage increment promotions in conjunction with VAS managers to drive revenue and brand affinity.
• Leverage MTNF initiatives to enhance brand equity (develop a cause marketing advertising campaign with Corporate Services) through digital-related activities.
• Provide Brand support to other functions like HR, Network Group, IS, and CR.
• Supervise and manage all relevant advertising agencies.
• Manage the production of advertising creative materials, e.g., Outdoor, TV, press, and radio.
• To develop communication messages that will position MTN as the network of choice in the minds of individual customers and business entities, thereby achieving mental leadership in the adoption of products, services, and solutions.
• Strategic Management of all VAS proposition initiatives, National consumer promotions, and MFS initiatives to stimulate adoption amongst customers and business communities.
• Ensure prominent visibility of VAS promotions and MFS campaigns across the country, using both traditional and digital mediums of advertising.
• Manage the documentation and coordination of the creative agency. Documentation will include, but not be limited to, raising contracts, processing payments, resolving any issues, etc.
• Ensure compliance with the MTN brand CI rules across all branding materials, including POS materials, merchandising materials, etc.
• Ensure VAS, MFS, and National Consumer promotion campaigns are deployed effectively to deliver set business objectives to the brand.
• Formulating marketing communication strategies that contribute to effective brand building and product or service adoption
• Coordinate all Advertising and communication deployment for VAS, MFS, and promotions.
• Monitor key market indices as they affect brand preference, affinity, equity, revenue, and market share.

Education:

• Tertiary qualification in marketing, economics, or any other social science
• An MBA will be an additional advantage
• A professional qualification from CIM or any other marketing related professional body
• Member of NIM (Nigerian Institute of Marketing)
• Fluent in English

Experience:

6–13 years’ experience, which includes:

• Minimum of 3 years’ experience in an area of specialization, with experience in supervising or managing others
• Experience working in a medium- to large organization
• Experience in brand management in a marketing department or advertising
• Experience in Brand strategy, Positioning, and Communication strategy with broad knowledge of brand management
• Excellent Marketing communication skills, especially in the development of communication messages.
• Experience in stakeholder management and engagement
• Experience in the FMCG or telecommunications markets

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Description

• Develop market research programs with MTNN Business Intelligence unit that will inform EB activity and offer great understanding of customers and sales.
• Review EB/Propositions and EB Marketing performance/market information, provide executive management with timely feedback on response actions in keeping in line with set business objective and goals and develop contingency plans as required to address shortfalls or excesses
• Identify product and service gaps within the EB market and commission the development of new products and services, based on evidence of profitable market opportunities.
• Develop and implement plans supporting approved Enterprise Business strategies, ensuring an effective method of monitoring related initiatives is deployed and providing regular management reports on the plans. 
• Oversee the development and management of EB products and services portfolio through their life cycle.
• Provide technical leadership /advice in the formulation and development of Enterprise Business Propositions and Marketing policies/guidelines and ensure compliance of operations with MTN policies and procedures.
• Analyze and segment the Nigerian EB market and identify where EB products and services can be positioned in terms of quality and price.
• Create and maintain a distinct EB brand within the MTN Nigeria “master brand” which differentiates the MTN EB from competitors and provides long-term and sustainable competitive advantage.
• Support the sale of complex and customized communications solutions in large corporate customer organisations (consultative-based selling) by developing effective counterpart relationships
• Identify viable business opportunities and trends with strong supporting business case imperative to outputs, strategic business and industry-related research and analysis
• Provide thought leadership and advice on the creation/adoption of a framework to integrate business analysis and planning into MTNN’s engagements and identify /create distinct competitive advantages for the organization through strategic use of information.

Education

• A first degree in Marketing or any other relevant discipline
• An advanced degree, preferably in a business-related discipline (e.g. MSc , MBA, etc.) would be advantageous
• Fluent in English

Experience:

Minimum of 12 years’ experience including:

• Senior management track record of 3 years or more; with at least 3 years in relevant sector/ industry as per relevant role
• Experience working in a global/multinational enterprise (understanding emerging markets advantageous)
• Worked across diverse cultures and geographies
• Experience in strategic sales planning /developing sales strategies 
• Experience in developing performance metrics