General Manager - Enterprise Marketing at MTN Nigeria

Description

• Develop market research programs with MTNN Business Intelligence unit that will inform EB activity and offer great understanding of customers and sales.
• Review EB/Propositions and EB Marketing performance/market information, provide executive management with timely feedback on response actions in keeping in line with set business objective and goals and develop contingency plans as required to address shortfalls or excesses
• Identify product and service gaps within the EB market and commission the development of new products and services, based on evidence of profitable market opportunities.
• Develop and implement plans supporting approved Enterprise Business strategies, ensuring an effective method of monitoring related initiatives is deployed and providing regular management reports on the plans. 
• Oversee the development and management of EB products and services portfolio through their life cycle.
• Provide technical leadership /advice in the formulation and development of Enterprise Business Propositions and Marketing policies/guidelines and ensure compliance of operations with MTN policies and procedures.
• Analyze and segment the Nigerian EB market and identify where EB products and services can be positioned in terms of quality and price.
• Create and maintain a distinct EB brand within the MTN Nigeria “master brand” which differentiates the MTN EB from competitors and provides long-term and sustainable competitive advantage.
• Support the sale of complex and customized communications solutions in large corporate customer organisations (consultative-based selling) by developing effective counterpart relationships
• Identify viable business opportunities and trends with strong supporting business case imperative to outputs, strategic business and industry-related research and analysis
• Provide thought leadership and advice on the creation/adoption of a framework to integrate business analysis and planning into MTNN’s engagements and identify /create distinct competitive advantages for the organization through strategic use of information.

Education

• A first degree in Marketing or any other relevant discipline
• An advanced degree, preferably in a business-related discipline (e.g. MSc , MBA, etc.) would be advantageous
• Fluent in English

Experience:

Minimum of 12 years’ experience including:

• Senior management track record of 3 years or more; with at least 3 years in relevant sector/ industry as per relevant role
• Experience working in a global/multinational enterprise (understanding emerging markets advantageous)
• Worked across diverse cultures and geographies
• Experience in strategic sales planning /developing sales strategies 
• Experience in developing performance metrics