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  • Posted: Dec 19, 2019
    Deadline: Jan 10, 2020
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    BlueSlip invest / partner and grow international business in African market with a focus on west Africa. BlueSlip is also management consultancy firm, helping SME expand their operations and business. We provide varied management consultancy services for organisations.
    Read more about this company

     

    Digital Marketing Specialist (PPC and SEO Strategy Creator)

    Details:

    JOB DESCRIPTION

    • Conducting on-site and off-site analysis of our clients’ website SEO.
    • Conducting on-site and off-site analysis of our clients’ SEO competitors.
    • Using programs such as Google Analytics to compile regular performance reports.
    • Write high quality and informative SEO content.
    • The creation of on-site and off-site SEO strategies for clients in various industries.
    • Occasionally contributing to the company blog and poster designs.
    • Carrying out detailed keyword research according to the latest keyword strategies.
    • Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
    • Paying particular attention to any significant Google algorithmic changes.
    • Optimizing copy and landing pages for search engine optimization
    • Performing ongoing keyword research including discovery and expansion of keyword opportunities
    • Researching and implementing content recommendations for organic SEO success
    • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
    • Track, report, and analyze website analytics and PPC initiatives and campaigns
    • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
    • Optimize copy and landing pages for search engine marketing
    • Perform ongoing keyword discovery, expansion and optimization
    • Research and implement search engine optimization recommendations
    • Research and analyze competitor advertising links
    • Develop and implement link building strategy
    • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
    • Work with editorial and marketing teams to drive SEO in content creation
    • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
    • Manage social media accounts and ad campaigns.

    JOB RESPONSIBILITIES:

    • Proven SEO experience
    • Proven SEM experience managing PPC campaigns on Google and Social Media campaigns
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • In-depth experience with website analytics tools (e.g, Google Analytics)
    • Creative/Technical content writing.
    • Sound knowledge of HTML, CSS, and JavaScript development and constraints
    • Knowledge of ranking factors and search engine algorithms
    • Up-to-date with the latest trends and best practices in SEO and SEM
    • Bachelor or Master degree in a quantitative, test-driven field

    go to method of application ยป

    UI Designer/Developer

    Join our team at the BlueSlip Limited Nigeria. We are currently seeking experienced candidates for the position of UI Designer/Developer.

    RESPONSIBILITIES

    • Design mockups and prototypes of dashboards based on project requirements.
    • Conceptualize page and content requirements, site maps, user flow diagrams, and other documentation to communicate information organization and interaction.
    • Manage dashboard and web design projects, including consulting with stakeholders to complete project plans outlining scope, goals, deliverables, and timing; creating design specifications and overseeing implementation; and leading on usability, accessibility, and user interaction design.
    • Serve as subject matter expert in user interface design for web projects.
    • Implement interaction designs in well-formed HTML, CSS and JavaScript.
    • Program interaction with JavaScript and/or jQuery.
    • Work within repository using git commands.
    • Maintain multiple web sites; ensure browser and cross-platform compatibilities and other QA standards for websites and applications.
    • Create and edit graphics for web and print based on department's design standards.
    • Identify and troubleshoot website problems relating to browser compatibility, platform, accessibility, and web usability issues.
    • Juggle multiple tasks and projects simultaneously in a deadline-oriented environment.

    QUALIFICATIONS
    This position requires:

    • Bachelor's degree from an accredited four-year university or college or equivalent combination of education and experience is required with a minimum of 5 years of related experience.
    • Knowledge of user-centered design processes, information and interaction design approaches, web design best practices, and web standards.
    • Expertise in web accessibility standards and experience developing websites according to
    • Extensive knowledge of browser compatibility issues across various platforms.
    • Highly skilled with Adobe Creative Suite.
    • Advanced ability to develop highly-engaging print designs.
    • Advanced knowledge of CSS and responsive design.
    • Highly skilled in HTML with the ability to hand-code according to W3C standards.
    • Knowledge of JavaScript and jQuery.
    • Working knowledge and ability to apply theories, principles, practices, and techniques in web design and maintenance, and software and web site interaction design.
    • Ability to take initiative and independently plan, organize, coordinate and perform work in various situations where numerous and diverse demands are involved.
    • Excellent oral and written communication skills.
    • Problem-solving skills.
    • Leadership skills.
    • Ability to think independently and make sound judgments.
    • Ability to multitask in a deadline-driven environment.
    • Ability to present creative solutions to project teams.
    • Ability to conceptualize and visualize solutions to complex problems.
    • An eye for details and aesthetics.
    • Ability to work closely and collaboratively with developers, data scientists, and other team members.
    • Experience working with programmers, end-users, and content experts.

    Method of Application

    Interested and qualified candidates should apply using the Apply Now button below.

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