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  • Posted: Dec 19, 2019
    Deadline: Jan 10, 2020
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    Digital Marketing Specialist (PPC and SEO Strategy Creator)

    Details:

    JOB DESCRIPTION

    • Conducting on-site and off-site analysis of our clients’ website SEO.
    • Conducting on-site and off-site analysis of our clients’ SEO competitors.
    • Using programs such as Google Analytics to compile regular performance reports.
    • Write high quality and informative SEO content.
    • The creation of on-site and off-site SEO strategies for clients in various industries.
    • Occasionally contributing to the company blog and poster designs.
    • Carrying out detailed keyword research according to the latest keyword strategies.
    • Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
    • Paying particular attention to any significant Google algorithmic changes.
    • Optimizing copy and landing pages for search engine optimization
    • Performing ongoing keyword research including discovery and expansion of keyword opportunities
    • Researching and implementing content recommendations for organic SEO success
    • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
    • Track, report, and analyze website analytics and PPC initiatives and campaigns
    • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
    • Optimize copy and landing pages for search engine marketing
    • Perform ongoing keyword discovery, expansion and optimization
    • Research and implement search engine optimization recommendations
    • Research and analyze competitor advertising links
    • Develop and implement link building strategy
    • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
    • Work with editorial and marketing teams to drive SEO in content creation
    • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
    • Manage social media accounts and ad campaigns.

    JOB RESPONSIBILITIES:

    • Proven SEO experience
    • Proven SEM experience managing PPC campaigns on Google and Social Media campaigns
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • In-depth experience with website analytics tools (e.g, Google Analytics)
    • Creative/Technical content writing.
    • Sound knowledge of HTML, CSS, and JavaScript development and constraints
    • Knowledge of ranking factors and search engine algorithms
    • Up-to-date with the latest trends and best practices in SEO and SEM
    • Bachelor or Master degree in a quantitative, test-driven field

    Method of Application

    Interested and qualified candidates should apply using the Apply Now button below.
  • Send your application

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