Jobs at Pulse NG

We are looking for a TikTok Lead who will take full ownership of Pulse’s TikTok presence and transform it into one of the most engaging channels in Africa. This role combines creative vision, hands-on production, and sharp audience instincts.

As TikTok Lead, you will be the heartbeat of Pulse’s short-form video strategy — defining how we present ourselves on TikTok, producing standout content, and ensuring our channel resonates directly with Africa’s young and fast-paced audiences.

This is not a backseat role. We're looking for someone who is well-versed in TikTok culture, can identify trends before they take off, and has the creativity to transform them into fresh, original content that only Pulse can deliver. 

You’ll work closely with our social, video, and editorial teams to turn stories, entertainment, and cultural moments into TikToks that spark conversations.

Key Responsibilities

Strategy & Planning

• Create and manage a TikTok-first strategy that drives growth and cultural relevance for Pulse.
• Build a consistent content calendar that combines daily trends with Pulse-original formats.
• Work with the Head of Social Content to ensure TikTok aligns with Pulse’s wider social strategy.

Content Creation

• Ideate, script, shoot, edit, and publish TikToks — with speed and creative flair.
• Collaborate with videographers, designers, and editors for higher-production content.
• Develop repeatable, signature formats that build loyalty with followers 
• Be the creative driver — and optionally, an on-camera presence — for the channel.

Community & Engagement

• Define and maintain Pulse’s TikTok tone of voice — bold, witty, and youth-focused.
• Actively engage in comments, duets, and conversations to foster a sense of community.
• Partner with creators, influencers, and cultural figures to amplify Pulse’s reach.

Performance & Growth

• Track TikTok analytics to learn what works and sharpen future content.
• Experiment with posting times, hooks, and formats to maximise reach.
• Share insights with the wider social and growth team to drive cross-channel learning and growth.

Requirements

• 2–4 years’ experience building TikTok (or similar short-form video) channels.
• Deep understanding of TikTok culture, algorithm dynamics, and youth trends.
• Proven track record of creating videos that perform at scale.
• Video editing skills (CapCut, Adobe Premiere, Final Cut, or similar).
• Creative instincts — bold ideas, quick thinking, and strong storytelling.
• Comfortable both in front of and behind the camera.
• Ability to use analytics to guide decision-making.
• Bonus: experience with influencer collaboration, branded content, or entertainment/media.

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We are hiring an Instagram Lead to take full ownership of Pulse’s Instagram strategy and execution.

Instagram is one of Pulse’s most powerful platforms for reaching young Africans. The Instagram Lead will be responsible for shaping the channel’s identity, building content formats, driving engagement, and ensuring consistent growth across all of Instagram’s surfaces — Reels, Stories, Feed, Carousels, and Lives.

This role requires someone who understands Instagram’s evolving algorithm, thrives on visual storytelling, and can balance day-to-day content creation with long-term growth strategy

Key Responsibilities

Content Strategy & Planning

• Develop a long-term Instagram growth strategy in line with Pulse’s overall audience goals.
• Design a content calendar balancing daily news, entertainment, lifestyle, explainers, and evergreen formats.
• Define the right content mix across Reels, Stories, Carousels, Lives, and static posts.
• Spot emerging platform trends (filters, memes, audio, collab features) and adapt them quickly.
• Plan seasonal campaigns, activations, and cross-platform pushes that make Instagram a centrepiece.

Content Creation & Production

• Create and publish Instagram-native content: Reels, Stories, Carousels, static graphics, and memes.
• Collaborate with videographers and editors to produce polished short-form videos.
• Work with designers to create scroll-stopping graphics, templates, and visual storytelling assets.
• Develop signature content formats unique to Pulse (e.g., weekly explainers, “Pulse Explains” carousels, “Behind the Scenes” series).
• Coordinate Instagram Live sessions with celebrities, influencers, and Pulse talent.
• Ensure all content is mobile-first, visually cohesive, and aligned with Pulse’s voice.

Community & Engagement (Platform-Level)

• Shape Pulse’s Instagram “voice” and ensure consistency across all content.
• Use interactive Story features (polls, quizzes, stickers) to drive audience participation.
• Partner with the Community Manager to align on tone, replies, and day-to-day engagement.
• Oversee influencer collaborations and creator takeovers to bring fresh perspectives to the channel.

Growth & Optimisation

• Optimise publishing for maximum reach — experimenting with captions, hooks, hashtags, and posting times.
• Continuously test various formats (Reels, Carousels, and Stories) to identify growth drivers.
• Analyse and adapt to Instagram’s algorithm shifts to stay ahead of competitors.
• Collaborate with the Growth team to run paid campaigns boosting top-performing posts.
• Implement cross-promotion strategies with TikTok, YouTube, and Pulse websites.

Analytics & Insights

• Track detailed metrics: follower growth, reach, engagement rate, saves, shares, and watch-through rates.
• Build dashboards and reporting systems to provide weekly and monthly updates to the Head of Social Content.
• Use data to refine formats, spot audience preferences, and recommend new experiments.
• Translate performance into actionable insights for editorial and video teams.

Cross-Team Collaboration

• Partner with editorial to transform breaking news and feature stories into Instagram-native posts.
• Work with the Creator Lead to design and execute creator collabs and influencer partnerships.
• Align with Growth & Marketing teams to integrate Instagram into brand campaigns.
• Provide input into Pulse’s brand partnerships and commercial pitches with Instagram insights.

Requirements

• 4–6 years’ experience managing Instagram or other social platforms for a media brand, publisher, or high-growth company.
• Proven ability to scale an Instagram account (audience growth, engagement rates).
• Deep understanding of Instagram’s algorithm, formats, and emerging trends.
• Strong visual storytelling skills with hands-on experience creating Reels, Stories, and Carousels.
• Proficiency in video editing (CapCut, Adobe Premiere, or similar) and basic graphic design (Canva, Photoshop, Figma).
• Excellent copywriting skills for captions, hooks, and responses.
• Analytical skills with experience using Instagram Insights, Meta Business Suite, or third-party analytics tools.
• Ability to manage creators and collaborate across editorial, production, and marketing teams.
• Bonus: experience in running Instagram ad campaigns and commerce feature

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We are looking for a Creator Lead to shape and manage Pulse’s creator strategy. This role combines creative thinking, talent partnerships, and production oversight.

The Creator Lead will be responsible for scouting and managing creators, developing original creator-led formats, and ensuring the smooth execution of projects. You’ll act as both a creative strategist (spotting trends, imagining collabs, designing new shows) and a practical manager (negotiating deals, coordinating production, and tracking results).

This role is for someone who lives within the creator economy, understands what drives culture, and can leverage that knowledge into shows, collaborations, and partnerships that define Pulse as the home of creator-driven content in Africa.
 

Key Responsibilities

Creator Relationships & Partnerships

• Build and manage strong relationships with creators and influencers across multiple niches.
• Scout, onboard, and nurture new talent into Pulse’s creator network.
• Negotiate contracts, fees, and deliverables with creators and their representatives to ensure mutually beneficial agreements.
• Act as the main liaison between Pulse and creators for all collaborations.

Concept & Format Development

• Develop and pitch new creator-led formats, shows, and series for Pulse platforms.
• Identify smart collaboration opportunities with trending creators and cultural moments.
• Work closely with creators to design concepts that feel authentic to their style while aligning with Pulse’s voice.
• Package ideas into concepts that can be shared internally and externally.

Production Oversight

• Partner with the Head of Production to schedule and execute creator-led projects.
• Coordinate shoots, logistics, and technical needs for creator collabs.
• Ensure that final outputs are polished, optimised for social media, and meet platform-specific standards.
• Work with videographers, editors, and designers to bring concepts to life.

Culture & Growth

• Stay ahead of creator trends, youth culture, and social platforms.
• Position Pulse as the most creator-friendly media brand in Africa.
• Collaborate with Social and Growth teams to amplify creator-led content and measure its impact.
• Represent Pulse in creator communities, events, and networks.

Reporting & Insights

• Track creator project performance and report on reach, engagement, and impact.
• Provide insights on which formats, creators, and collaborations drive the strongest results.
• Maintain an up-to-date pipeline of creators and collaboration opportunities.

Requirements

• 4–6 years’ experience in creator management, influencer marketing, or content strategy.
• Strong knowledge of the African creator economy with established networks.
• Proven ability to conceptualise new content formats and manage them end-to-end.
• Negotiation and relationship management skills.
• Familiarity with content production workflows.
• Strong communication and people skills.
• Bonus: prior experience as a creator or hands-on production/editing work

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We are looking for an SEO Specialist to take full ownership of Pulse’s search performance across multiple markets. This role combines technical expertise, editorial collaboration, and growth strategy. The SEO Specialist will ensure that Pulse is discoverable, competitive, and positioned as a leading source of news, entertainment, lifestyle, and cultural content. 
You will be responsible for conducting audits, optimising site health, guiding editorial teams, and identifying growth opportunities that drive measurable increases in organic traffic and audience engagement. Working directly with the VP, Growth, you will act as the link between technical SEO requirements, editorial creativity, and business outcomes.

Key Responsibilities

SEO Strategy & Roadmap

• Develop and execute a clear SEO strategy that supports Pulse’s growth, engagement, and revenue goals.
• Build and maintain an SEO roadmap for Nigeria, Ghana, Kenya, and Uganda, striking a balance between local priorities and cross-market strategies.
• Conduct competitive analysis to benchmark Pulse’s performance against local and international media brands.
• Identify new keyword categories and content gaps Pulse can own to capture long-term organic traffic.
• Collaborate with the VP of Growth to ensure SEO contributes directly to audience acquisition and brand partnerships.

On-Page Optimisation

• Optimise article headlines, meta descriptions, subheadings, image tags, and internal linking to improve ranking and click-through rates.
• Work closely with editorial teams to integrate SEO into daily publishing workflows.
• Create and update editorial SEO guidelines that reflect current best practices and Google's latest updates.
• Train editors and writers on keyword targeting, topical authority, and proper use of structured content.
• Ensure consistent optimisation across multiple formats, including text, video, images, and live content.

Technical SEO & Site Health

• Run regular audits to monitor crawlability, indexation, Core Web Vitals, mobile-first readiness, and overall site health.
• Partner with Product/Tech teams to resolve technical issues (duplicate content, broken links, redirect chains, crawl errors).
• Ensure clean implementation of sitemaps, robots.txt, canonicals, hreflang, and redirects across all Pulse properties.
• Optimise site architecture and navigation for both users and search engines.
• Stay on top of Google algorithm changes and ensure Pulse is proactively adapting.

Content & Growth Collaboration

• Collaborate with Editorial leads to design evergreen content strategies (guides, explainers, seasonal hubs) that generate long-term search traffic.
• Support brand partnerships and campaigns with SEO insights (e.g., keyword research for branded content to maximise visibility).
• Collaborate with the Growth and Social teams to develop a cross-channel approach, ensuring SEO content is effectively amplified across TikTok, YouTube, and other social platforms.
• Align SEO with video strategy: optimise Pulse’s YouTube presence, explore TikTok/short-form search visibility, and ensure multi-platform discoverability.

Analytics & Reporting

• Build dashboards (GA4, Google Data Studio, Search Console) to track performance across all Pulse properties.
• Provide weekly, monthly, and quarterly reports to the VP, Growth — highlighting wins, gaps, and growth opportunities.
• Track key metrics: keyword rankings, organic traffic share, CTR, dwell time, bounce rate, returning visitors, and conversions.
• Translate performance insights into actionable recommendations for editorial, tech, and growth teams.
• Report on ROI: show how SEO-driven traffic contributes to audience growth and revenue opportunities.

Requirements

• 4–6 years of hands-on SEO experience in a media, publishing, or high-traffic digital environment.
• Strong track record in both technical SEO (site audits, Core Web Vitals, indexation, site migrations) and content SEO (keyword research, content optimisation, editorial training).
• Proficiency in SEO tools: Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other site audit tools.
• Strong understanding of structured data, schema markup, hreflang for multi-market SEO, and site speed optimisation.
• Experience working with CMS platforms such as WordPress or Drupal.
• Excellent communication and training skills — able to guide non-technical teams (editors, video producers, social content leads) on SEO best practices.
• An analytical mindset with the ability to translate data into decisions.
• Bonus: experience with video SEO (YouTube optimisation, shorts/reels indexing) and news SEO (Top Stories, Discover, AMP).

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We are looking for an Entertainment Reporter to join the Pulse newsroom and cover the biggest stories, trends, and personalities shaping music, film, TV, celebrity culture, and youth entertainment across Africa and beyond.
The Entertainment Reporter will be responsible for producing timely, accurate, and engaging stories that resonate with young audiences, while also shaping Pulse’s voice in the pop culture landscape. The role requires someone who is well-connected in the entertainment industry, possesses strong writing and reporting skills, and can strike a balance between speed and accuracy in a fast-paced newsroom.
This is a role for a journalist who thrives in entertainment culture, knows how to break stories, and can tell them in ways that keep Pulse at the centre of the conversation.

Key Responsibilities

Reporting & Writing

• Cover entertainment news, including celebrity updates, music releases, film premieres, events, and industry shifts.
• Pitch, research, and write original stories that add depth to breaking news or trends.
• Deliver high-quality articles with accuracy, speed, and a clear Pulse voice.
• Conduct interviews with entertainers, industry figures, and cultural voices.
• File multiple stories per day, balancing breaking news with features and explainers.

Trend Spotting & Pop Culture Coverage

• Stay ahead of entertainment and pop culture trends across Nigeria, Africa, and globally.
• Monitor social media conversations, fandom culture, and influencer-driven news.
• Identify under-reported stories or angles that resonate with Pulse’s youth-first audience.
• Provide live coverage of key entertainment moments (award shows, concerts, red carpets).

Multimedia & Cross-Platform Integration

• Collaborate with the Social and Video teams to adapt stories into social-first and video formats.
• Create story packages that include photos, videos, and social embeds for digital storytelling.
• Contribute to live updates, explainer threads, and quick-turnaround formats for X, TikTok, and Instagram.
• Partner with videographers during interviews or event coverage to deliver both written and visual content.

Editorial Standards & Collaboration

• Uphold Pulse’s editorial standards of accuracy, fairness, and timeliness.
• Work closely with the Editor-in-Chief on story assignments and coverage priorities.
• Collaborate with other reporters and editors to ensure balanced, broad entertainment coverage.
• Ensure stories meet SEO and platform-specific optimisation standards.

Industry Engagement

• Build and maintain a network of entertainment industry contacts for story leads and exclusives.
• Represent Pulse at press junkets, screenings, and entertainment events.
• Secure interview opportunities and access with key talent.

Requirements

• 2–4 years’ experience in entertainment journalism, reporting, or digital media.
• Strong writing, reporting, and interviewing skills with a sharp, engaging style.
• Deep knowledge of entertainment and pop culture (music, film, TV, celebrity culture).
• Proven ability to work in a fast-paced newsroom environment and deliver multiple stories daily.
• Social-first mindset — understands how entertainment stories travel across TikTok, X, and IG.
• Familiarity with CMS systems (WordPress or similar) and SEO best practices.
• Ability to work independently and as part of a collaborative newsroom.
• A strong network of entertainment contacts is a plus.
• Bonus: multimedia skills (basic video editing, podcasting, or on-camera presence).