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  • Posted: Mar 30, 2022
    Deadline: Not specified
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    Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results. Google was founded by Larry...
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    Product Marketing Manager, Platform and Ecosystem

    About the Job

    • Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.
    • From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base.
    • This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
    • As a Product Marketing Manager, you will own the marketing strategy and execution for Android and be responsible for contributing to the access strategy of Africa.
    • In this role, you will use your understanding of marketplace dynamics to design and execute promotional campaigns, work with Product teams to launch new products, liaise with partners on co-marketing initiatives, and work with external agencies on creative and event-based projects.
    • Furthermore, you will work with Google's Business Development, Product, and Partnership teams to build Google's business.
    • Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.
    • Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental.
    • And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

    Responsibilities

    • Develop marketing plans for Android in SSA and execute campaigns (e.g., co-marketing and owned) to drive usage of Google applications.
    • Define and execute go-to-market strategies and organizational coordination for new feature/product launches.
    • Define retail marketing strategy for Android in SSA, including always-on retail training programs, sales incentive programs, point-of-sale marketing, and other customer facing experiences.
    • Leverage marketing insights to better understand our customers and represent our users.
    • Work in close cooperation with regional and global Platforms and Ecosystems Marketing teams, to drive multi-channel campaigns from scaled communications to accelerate our partnerships business momentum.

    Minimum Qualifications

    • Bachelor's Degree or equivalent practical experience
    • Experience in marketing or sales

    Preferred Qualifications:

    • Experience managing and running a marketing campaign
    • Ability to develop frameworks for marketing
    • Ability to think creatively and execute leadership
    • Ability to effectively operate in a fast-paced environment and work on multiple projects
    • Ability to develop product strategy/positioning, business plans, customer and market insights, and analyze campaign effectiveness and return on investment
    • Strong analytical skills.

    go to method of application ยป

    Industry Manager, Large Customer Sales

    About the Job

    • Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all.
    • Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow.
    • Using your relationship-building skills, you provide Google-caliber client service, research and market analysis.
    • You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business.
    • Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
    • This is an opportunity to lead transformative relationships with companies in Africa. In this role, you will be able to shape how companies evolve in their digital transformation, and help them leverage Google products to achieve both their brand and performance goals.
    • Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands.
    • We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms.
    • We're uniquely situated to help shape how companies grow their businesses in the digital age.
    • We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

    Responsibilities

    • Define the business strategy aligned to the customer's strategies by analyzing data, trends, client’s performance and business models, and identifying opportunities.
    • Develop and maintain C-level relationships and serve as a point of contact to our customers with the goal of extending relationships, increasing the client’s growth, and optimizing the advertising resources.
    • Develop strategic, forward thinking, data-driven analysis and consultative recommendations that align with customer goals and quantify high-impact opportunities with clear recommendations to present to clients.
    • Establish and nurture sustainable relationships with advertisers, agencies, and ecosystem partners to serve as a trusted consultant.
    • Educate the market on Google’s advertising solutions and contribute strategically to the growth, development, and direction of Google’s products and services in Sub Saharan Africa.

    Minimum Qualifications

    • Bachelor's Degree or equivalent practical experience.
    • Experience in advertising, sales, marketing, consulting, or media.
    • Ability to read and write in English fluently.

    Preferred Qualifications:

    • Experience in media, business development, client relationships, and consulting.
    • Experience in business and/or commercial leadership.
    • Knowledge of, and established relationships within, the advertising industry.
    • Knowledge of performance advertising, media strategy, consumer research, and campaign performance management.
    • Knowledge of performance based advertising and how Google products can help deliver on client objectives.

    Method of Application

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