Job Opportunities at LEAD Enterprise Support Company Limited

Job Objectives: 

Development of strategy-led products and corporate brand marketing concepts to create a niche and build equity for the Microfinance Bank in the sub-sector to increase product patronage, corporate brand positioning, and top-of-mind awareness. 

Duties and Responsibilities: 

• Research and analysis of a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, consumer behaviours, and demographic data.
• Works with products and service process owners to develop go-to-market winning strategies for delivering on the products' marketing objectives.
• Identifies the appropriate media channels where each product or service's marketing materials can be cost-effectively delivered to the public.
• Involves in the New Product Development (NPD) process, and enforces brand marketing guidelines throughout each product lifecycle to ensure the product is relevant at each phase.
• Provide expert direction and insight to marketing staff members throughout each project or campaign.
• Acts as a go-to resource for up-to-date, accurate research and market information.
• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.
• Adjusts marketing plans as needed in response to data tracking efforts.
• Engage with relevant stakeholders i.e. strategy, customer experience management retail banking, operations, and e-channels to co-create an Omni-channels experience.

Job Requirements: 

• First degree in Marketing, Business Administration, and related courses. Additional professional qualifications in marketing, strategy, and business analysis are a plus.
• Minimum of 6 years relevant experience.
• Hands-on sales and marketing knowledge.
• Data analysis, interpretation and reporting.
• Critical and practical knowledge of digital and social media marketing and engagement.
• Proficiency in the use of Microsoft Office programs (Excel & PowerPoint) and other packages.
• Strategic thinking and being proactive.
• Innovativeness. 

go to method of application »

Job Objective/Summary: 

To play a central role in supporting the team and partners to conceptualize, design and implement all the components of Digital Finance Services.

• Working with other colleagues for the implementation of projects to build the organization’s ecosystem.
• Engaging Financial Service Providers (FSPs) and other bank partners to overcome key barriers to reaching final beneficiaries through digital solutions.
• Informing the regulators about technology solutions that can drive financial inclusion and support the development of an enabling regulatory environment through creative initiatives such as the introduction of new approaches for licensing and regulating digital finance service providers among other regulatory initiatives related to DFS.
• Building an ecosystem that enables innovation in Fintech/Digital solutions for financial inclusion.

The Head of Digital Finance Services will execute the workstream through partnerships, relationship building and advocacy, and capacity building.

Duties and Responsibilities: 

• Develop a deep understanding of the channels, products and services that Financial Services Providers (FSPs) can apply to deliver digital financial services.
• Maintaining an understanding of technology advancements, evolutions and innovations taking place in the DFS space to lead the skills development process within the bank.
• Act as the bank’s contact person for all activities relating to DFS.
• Coordinate all of the bank’s initiatives related to DFS including the assistance to the bank’s partners to develop their DFS strategies through a business assessment of the challenges/needs/gaps, diagnosing the root problems and recommending optimal solutions approaches.
• Manage the engagement with financial sector stakeholders on DFS.
• Work with the Technical Team in the preparation of partnerships involving Digital Financial solutions including the co-development and presentation, of proposals to the Investment Committee.
• Manage initiatives on change management/capacity building as they relate to DFS.
• Guide staff on technical areas as needed.
• Additional Responsibilities as requested by the bank.

Job Requirements: 

• Graduate degree in informatics, ICT-related field, economics, finance, or business administration or related field preferred plus training in a DFS-related field or honours degree with demonstrated experience in DFS at the leadership level.
• Minimum of 5 years of experience in relevant professional experience (private/public) sector and/or financial sector, and/or technology solutions for business and finance, in conceptualizing, driving and implementing initiatives.
• Experience in coordinating and delivery of consulting services including proposal and report writing or conducting a DFS project in particular or a project in the digital sphere.
• Experience in strategy definition and execution.
• Knowledge of the complexities of digital ecosystems, interoperability and fintech digital ecosystems.
• Ability to initiate and adopt innovative and creative approaches to analyzing and developing solutions.