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Moniepoint is a financial technology company digitising Africa’s real economy by building a financial ecosystem for businesses, providing them with all the payment, banking, credit and business management tools they need to succeed.
View All Jobs at Moniepoint Inc.
We're seeking a PPC Specialist with a knack for driving targeted traffic and delivering measurable results to join our team.
As a PPC Specialist, you will be responsible for managing our pay-per-click advertising campaigns by creating, optimizing, and overseeing PPC efforts across various platforms. Your goal will be to maximize online visibility, customer acquisition, and ROI.
If you're data-driven, analytical, and passionate about digital advertising and ready to take on the challenge of optimizing and managing PPC campaigns that drive business growth and achieve ROI, we invite you to apply for the PPC Specialist position.
Join us and be a key player in our digital marketing success story.
Responsibilities
As a PPC Specialist, you will be responsible for:
- Campaign Strategy and Management:
- Develop and execute strategies for Google advertising platforms (SEM, AC, Display & YouTube).
- Create and manage campaigns, ad groups, and ad copy to align with business objectives.
- Keyword Research and Selection:
- Conduct thorough keyword research to identify high-impact and cost-effective keywords.
- Continuously monitor and refine keyword lists to improve campaign performance.
- Ad Creation and Optimization:
- Craft compelling and relevant ad copy that drives clicks and conversions.
- Perform A/B testing of ad variations to improve click-through rates and conversion rates
- Bid Management:
- Monitor and adjust bids to optimize campaign ROI and achieve target KPIs.
- Implement bid strategies and adjust budgets to maximize performance.
- Audience Targeting
- Define and refine audience segments for different PPC campaigns.
- Utilize audience targeting options to reach the most relevant users.
- Conversion Tracking and Analytics:
- Set up and maintain conversion tracking to measure campaign effectiveness.
- Analyze campaign data and generate regular reports to provide insights and recommendations.
- Competitor Analysis:
- Research and analyze competitor PPC strategies and keywords to identify opportunities and stay ahead in the market.
- Budget Management:
- Manage campaign budgets effectively, ensuring optimal allocation and pacing.
- Monitor spending and make adjustments as necessary to achieve goals.
To succeed in this role, you should have:
- Minimum of 6 years of Google Ads experience covering Search, Display, YouTube, Demand, Performance Max
- Google Ads certification and other relevant certifications preferred.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent understanding of digital marketing concepts, trends, and best practices.
- Effective communication skills and the ability to collaborate with cross-functional teams.
- Detail-oriented mindset with a focus on continuous optimization and improvement.
- Familiarity with tools such as Adjust, Apps Flyer, Power BI, Google Analytics, Google Ads Manager, Google Tag Manager, Google Ads Editor, or similar platforms.
go to method of application »
As a field credit officer, you would be saddled with the duty of onboarding and managing businesses that would access our credit products. You would be tasked with growing your loan portfolio while maintaining profitability by ensuring that all loans are repaid as at when due. As a result, you would play a vital role in the assessment of these businesses during their credit application and leverage upon innovative tools we have developed to help you monitor their performance during the course of the loan.
You would also be responsible for making deductions from several information sources pertaining to the 5Cs of credit with capacity, character and capital as major priorities. Making recommendations to management before, during and after the disbursement of a loan facility as to the best actions to be taken, taking several economic factors into consideration.
Job Responsibilities
- Identify and onboard viable businesses within your assigned geographical area to open business accounts with Moniepoint
- Engage customers to ensure optimal usage of accounts in order to allow them qualify for access to credit
- Review and approve (or decline) loan requests by thoroughly analyzing all the data available
- Embark on physical visitation to potential borrowers’ business places for evaluation of business books, taking inventory and turnover into consideration
- Meet gross loan portfolio targets and portfolio profit targets by maintaining a healthy number of loan customers while ensuring that all loans in portfolio are performing
- Monitor active loan portfolio to ensure continued use of business account and loan repayment performance
- Perform all other credit related functions as may be assigned by a supervisor
Qualifications
- A minimum of an OND in any business related discipline
- A minimum of 2 years experience in a sales role for credit products in a financial institution
- Demonstrable knowledge of credit risk analysis
- A good knowledge of financial analysis is an added advantage
- Must be resident in Niger State
Relevant Skills
- Apt attention to details
- Proven simple/complex analytical skills
- Excellent communication, presentation and interpersonal skills
- Agility and perseverance
go to method of application »
As a field credit officer, you would be saddled with the duty of onboarding and managing businesses that would access our credit products. You would be tasked with growing your loan portfolio while maintaining profitability by ensuring that all loans are repaid as at when due. As a result, you would play a vital role in the assessment of these businesses during their credit application and leverage upon innovative tools we have developed to help you monitor their performance during the loan.
You would also be responsible for making deductions from several information sources pertaining to the 5Cs of credit with capacity, character and capital as major priorities. Making recommendations to management before, during and after the disbursement of a loan facility as to the best actions to be taken, taking several economic factors into consideration.
Job Responsibilities
- Identify and onboard viable businesses within your assigned geographical area to open business accounts with Moniepoint
- Engage customers to ensure optimal usage of accounts in order to allow them qualify for access to credit
- Review and approve (or decline) loan requests by thoroughly analyzing all the data available
- Embark on physical visitation to potential borrowers’ business places for evaluation of business books, taking inventory and turnover into consideration
- Meet gross loan portfolio targets and portfolio profit targets by maintaining a healthy number of loan customers while ensuring that all loans in portfolio are performing
- Monitor active loan portfolio to ensure continued use of business account and loan repayment performance
- Perform all other credit related functions as may be assigned by a supervisor
Qualifications
- A minimum of an OND in any business related discipline
- A minimum of 2 years experience in a sales role for credit products in a financial institution
- Demonstrable knowledge of credit risk analysis
- A good knowledge of financial analysis is an added advantage
- Must be resident in Bodinga, Tambuwal Shagari, Silame, Wammako, Sokoto north, Sokoto south, Dange Shuni, Kware, Tangaza and Illela.
Method of Application
Use the link(s) below to apply on company website.
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