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  • Posted: Nov 19, 2024
    Deadline: Dec 31, 2024
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  • Graceco Nigeria Limited is a food processing and manufacturing company which specializes in consumer goods and the production of input for bakers and the confectionary industry. With the continued growth of the middle class and their increasing appetite for snacks and baked goods of various kinds, Graceco Nigeria limited has positioned itself to be a major p...
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    Field Sales Representative

    Job Purpose: 

     The Field Sales Representative (FSR) is responsible for driving sales and expanding the Bakers Choice product presence in assigned districts within Lagos. This role involves building relationships with distributors, wholesalers, and retailers, ensuring product visibility, and meeting or exceeding monthly sales targets. The FSR will play a critical role in increasing brand awareness and customer loyalty through excellent service and strategic sales initiatives. 

    Key Responsibilities: 

    Sales and Business Development 

    • Execute sales strategies to achieve or exceed set targets within assigned areas. 
    • Identify, acquire, and onboard new distributors, wholesalers, and retail partners. 
    • Conduct regular visits to existing clients to strengthen relationships and secure reorders. 

    Product Promotion and Merchandising 

    • Ensure Bakers Choice products are adequately stocked, visible, and well-displayed in retail and wholesale locations. 
    • Coordinate in-store promotions and support product demonstrations to boost sales. 
    • Educate retailers on product features, benefits, and competitive advantages. 

    Market Intelligence 

    • Gather and report market data, including competitor activities, pricing, and promotions. 
    • Provide insights on market trends and customer feedback to help refine sales strategies. 

    Customer Relationship Management 

    • Build strong, positive relationships with clients, addressing concerns and resolving issues promptly. 
    • Act as the primary point of contact for Bakers Choice in assigned districts, delivering exceptional customer service. 

    Reporting and Documentation 

    • Maintain accurate records of sales activities, customer interactions, and inventory levels. 
    • Prepare and submit daily, weekly, and monthly sales reports to the Area Sales Supervisor. 

    Key Qualifications: 

    • Education: Minimum of an HND or bachelor\'s degree in business, Marketing, or a related field. 
    • Experience: 1-2 years of sales experience in FMCG, preferably in food products. 

    Skills: 

    • Strong communication and interpersonal skills. 
    • Self-motivated with excellent time management. 
    • Ability to work independently and thrive in a field-based role. 
    • Proficiency in using mobile devices and basic CRM software. 

     Key Competencies: 

    •  Results-Driven: Demonstrates a strong desire to meet or exceed sales targets. 
    • Customer-Centric: Committed to providing outstanding service and support. 
    • Proactive and Resourceful: Able to identify new sales opportunities and solve challenges creatively. 
    • Resilient and Adaptable: Able to work in a fast-paced environment and adapt to changes in market conditions. 

    Working Conditions: 

    • Field-based role with daily travel within assigned districts in Lagos. 
    • Frequent visits to wholesale and retail locations, requiring the ability to carry and set up promotional materials. 

     Compensation: 

    •  Base Salary: Competitive salary based on experience. 
    • Commission: 3-5% commission on monthly sales revenue. 
    • Incentives: Monthly bonuses for reaching or exceeding targets, with additional recognition for top performers. 

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    Business Development Manager

    Position Summary 

    The Business Development Manager for Bakers Choice will drive business growth by building and managing relationships with bakery chains, large accounts, and high-volume customers. This role requires a motivated sales professional with a strong understanding of the bakery and food production industry. The manager will be responsible for promoting Bakers Choice products—including baking ingredients, ready-to-roll fondant, and related goods—to key accounts, ensuring revenue targets and growth objectives are met. 

    Key Responsibilities 

    Business Development & Sales

    • Identify and pursue new business opportunities with bakery chains, large accounts, and high-potential customers. 
    • Develop and implement strategic sales plans to achieve or exceed sales goals. 
    • Work closely with the marketing team to create and execute promotional activities tailored to target customers. 

    Client Relationship Management

    • Build, maintain, and nurture strong relationships with decision-makers in bakery chains and other large accounts. 
    • Regularly engage with customers to understand their needs and requirements, offering Bakers Choice products as solutions. 

    Market Research & Analysis

    • Monitor market trends, competitors, and customer needs to identify opportunities for product offerings. 
    • Provide regular reports and insights to the management team on market dynamics, including customer feedback and sales performance. 

    Collaboration with Internal Teams

    • Work closely with the production and logistics teams to ensure product availability and timely deliveries for key accounts. 
    • Collaborate with marketing to develop tailored promotional materials, campaigns, and product launches. 

    Sales Reporting & Forecasting

    • Maintain an updated sales pipeline, forecasting upcoming sales and providing periodic reports to the Sales Director. 
    • Track and analyze sales metrics, providing recommendations to improve sales strategies and customer engagement. 

    Qualifications 

    • Bachelor's degree in Business, Marketing, Sales, or a related field. 
    • 5+ years of experience in business development or sales, preferably within the food or bakery supply industry. 
    • Proven track record of managing and growing large accounts. 

    Skills 

    • Strong communication, negotiation, and interpersonal skills. 
    • Excellent understanding of the bakery industry and customer purchasing behavior. 
    • Ability to work independently and take initiative. 
    • Proficiency in CRM software and Microsoft Office Suite. 

    Key Performance Indicators (KPIs) 

    • Sales growth and revenue from large accounts and bakery chains. 
    • Number of new key accounts acquired. 
    • Customer retention and satisfaction rate. 
    • Achievement of sales targets and quotas. 

    Method of Application

    Interested and qualified candidates should forward their CV to: olamide.dosunmu@graceco.com.ng using the position as subject of email.

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