Jobs at Baobabplus

Role Overview

• As a key member of the growth & digital marketing team, you will bring our brand, product growth to life through captivating visuals from static designs to motion graphics that drive engagement across digital footprints and channels.
• You’ll work closely with the growth, communications, and product teams to create high-quality content that strengthens Baobab’s visual identity and connects emotionally with our audience.

Key Responsibilities
Creative Concept and Design:

• Develop visually compelling still and motion graphic assets for campaigns, product launches, and brand storytelling.
• Collaborate with the marketing and product teams to translate ideas into designs that resonate with target audiences.
• Ensure all visuals are consistent with Baobab’s brand identity, tone, and visual guidelines.

Motion Graphics and Animation:

• Create impactful motion content, including short videos, explainer animations, and product demos for social media, web, and internal communication.
• Edit and animate video content to highlight product features and brand moments effectively.
• Experiment with creative animation techniques to make Baobab’s stories stand out.

Storyboarding and Pre-Production:

• Develop storyboards, visual treatments, and animation sequences to communicate creative direction before execution.
• Collaborate with copywriters, videographers, and campaign leads to ensure storytelling alignment.

Collaboration and Delivery:

• Work cross-functionally with internal teams and external vendors to execute design needs efficiently. o Incorporate feedback constructively while maintaining design integrity and brand consistency.
• Manage multiple projects simultaneously and meet tight deadlines without compromising quality. 5. Brand Innovation and Quality Control
• Uphold Baobab’s design standards across all touchpoints.
• Stay informed on emerging trends in visual communication, motion design, and technology.
• Recommend creative improvements that enhance brand impact and engagement.

Qualifications and Skills

• Bachelor’s degree in Graphic Design, Animation, Visual Communication, or a related field.
• Minimum of 3–5 years of professional experience in graphic and motion design, preferably within a creative agency, fintech, or digital brand.
• Strong portfolio demonstrating both static and animated design work.
• Advanced proficiency in Adobe Creative Suite (After Effects, Illustrator, Photoshop, Premiere Pro). Knowledge of Figma, Blender, or Cinema 4D is a plus.
• Excellent understanding of composition, typography, color, and motion principles.
• Detail-oriented, innovative, and able to balance multiple creative priorities in a fast-paced environment.
• Strong communication and collaboration skills with a growth and learning mindset.

Why Join Baobab Nigeria

• Be part of a mission-driven brand making financial inclusion a reality for millions.
• Work in a dynamic, growth-oriented environment where creativity and innovation are valued.
• Collaborate with diverse teams across Africa on projects that make a real impact.
• Competitive compensation and opportunities for professional development.

Application Closing Date
19th November, 2025.

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Role Overview

• The Product Marketing Manager will be responsible for developing and executing go-to-market (GTM) strategies for Baobab Nigeria’s suite of financial products, including Instant Card, USSD, Merchant Acquiring, Agency Banking, digital savings, digital lending, and any new products the company may launch.
• You will bridge the gap between product, marketing, and commercial teams ensuring every product is well-positioned, understood, and adopted by the right audience.

Key Responsibilities
Strategy & Positioning:

• Develop and refine product positioning, value propositions, and messaging thatresonate with target audiences.
• Conduct market research and competitor analysis to guide product differentiationand market entry strategies.
• Define customer segments and key use cases for each product line.

Go-to-Market (GTM) Planning:

• Lead cross-functional GTM launches for new products and features, ensuringalignment across product, marketing, and sales teams.
• Develop and manage integrated marketing campaigns that drive awareness, activation, and adoption.
• Support the development of marketing assets (videos, landing pages, productsheets, social ads, etc.) in collaboration with the creative and growth teams.

Product Growth & Optimization:

• Collaborate with the Growth and Product teams to track adoption metrics, userbehaviour, and retention performance.
• Identify opportunities to enhance product experience through feedback, insights,and user data.
• Develop lifecycle communication strategies to increase engagement and reduce churn.

Stakeholder Management:

• Partner with internal teams (Growth, Tech, Risk, Sales, and Customer Experience) toensure consistent product communication and alignment.
• Support field and agency banking teams with product training, marketing materials,and merchant engagement tools.
• Collaborate with Baobab Group’s regional marketing and innovation teams toensure alignment with group strategy.

Insights & Reporting:

• Monitor key performance indicators (KPIs) across awareness, activation, andretention funnels.
• Produce regular product marketing reports with actionable insights andrecommendations.

Requirements

• Bachelor’s degree in marketing, Business, Economics, or a related field (MBAor equivalent is a plus).
• 3–6 years of experience in product marketing, growth marketing, or digital financialservices.
• Proven experience launching or managing fintech or banking products.
• Strong understanding of the Nigerian financial ecosystem, customer behavior, anddigital channels.
• Excellent communication, storytelling, and analytical skills.
• Proficiency in data analytics, campaign performance tools, and CRM systems.

What We Offer

• A dynamic and inclusive work environment focused on innovation and impact.
• Opportunity to shape the future of financial inclusion in Nigeria.
• Competitive compensation and Benefits.
• Career development within the Baobab Group.

Application Closing Date
15th November, 2025.