Fresh Jobs at Wakanow

Job Objective

• To lead and innovate Wakanow Nigeriaʼs marketing efforts, focusing on driving brand growth and customer engagement through strategic marketing initiatives, with a strong emphasis on digital and online marketing strategies.

Job Description
Strategic Marketing Leadership

• Formulate and implement short-term and long-term marketing strategies to achieve business objectives.
• Collaborate with senior management to integrate marketing strategies with the companyʼs overall vision and goals.
• Analyze market trends to identify new opportunities and challenges.

Brand Management

• Oversee the creation and execution of effective brand strategies and campaigns.
• Ensure the brand message is strong and consistent across all channels and marketing efforts.
• Monitor market trends, research consumer markets, and competitorsʼ activities.

Digital Marketing

• Spearhead all digital marketing efforts, including SEO, SEM, social media, content marketing, and email marketing.
• Manage online brand and product campaigns to achieve pre-communicated goals and objectives.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Market Research and Analysis

• Conduct comprehensive market research to gather insights on customer preferences, market conditions, and competitor strategies.
• Utilize analytics tools to track campaign success and market trends.
• Provide actionable insights based on analytics to guide marketing strategies.

Customer Engagement

• Develop and implement innovative marketing campaigns to attract and retain

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Job Objective

• To align strategically and enhance Wakanowʼs global marketing initiatives, focusing on the integration and implementation of comprehensive marketing strategies across various regions. 
• This role involves spearheading product go-to-market (GTM) strategies and optimizing overall marketing operations.
• The position calls for close collaboration with the Senior Vice President of Global Marketing and other regional marketing directors, ensuring unified and effective marketing efforts that drive growth and reinforce the companyʼs market position.

 Job Description

 Marketing Strategy Development

•  Collaborate with the SVP of Global Marketing to build and refine overarching marketing strategies
• Ensure alignment of regional marketing strategies with global objectives.
• Analyze market trends and adapt strategies to evolving business needs.

Product GTM and Launch Oversight

• Lead the planning and execution of GTM strategies for new products.
• Coordinate with product development and regional marketing teams for synchronized product launches.
• Monitor and report on the effectiveness of product launch strategies

Marketing Operations Management

• Streamline marketing processes and operations across regions.
• Implement best practices in marketing operations to enhance efficiency.
• Oversee the integration of technology and tools in marketing activities.

Cross-Functional Collaboration

•  Facilitate collaboration between marketing, sales, product development, and customer service teams.
• Ensure cohesive execution of marketing campaigns across all regions.
• Build and maintain strong relationships with internal and external stakeholders.

 Strategic Leadership and Advisory

• Act as a strategic advisor to the SVP of Global Marketing.
• Provide insights and recommendations on marketing strategy and operations.
• Stay abreast of industry trends and competitor activities to inform strategic decisions.

Team Development and Management

• Mentor and guide marketing teams across regions.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Lead by example in strategic thinking and operational excellence.

Requirements

• Expertise in marketing strategy development and operations.
• Expertise in project and program management.
• Excellent skill in developing decks, documentation and delivering presentations.
• Strong leadership and team management skills.
• Proficient in analytics, and market research.
• Exceptional communication, collaboration, and project management abilities.