Director of Marketing at Wakanow

Job Objective

• To lead and innovate Wakanow Nigeriaʼs marketing efforts, focusing on driving brand growth and customer engagement through strategic marketing initiatives, with a strong emphasis on digital and online marketing strategies.

Job Description
Strategic Marketing Leadership

• Formulate and implement short-term and long-term marketing strategies to achieve business objectives.
• Collaborate with senior management to integrate marketing strategies with the companyʼs overall vision and goals.
• Analyze market trends to identify new opportunities and challenges.

Brand Management

• Oversee the creation and execution of effective brand strategies and campaigns.
• Ensure the brand message is strong and consistent across all channels and marketing efforts.
• Monitor market trends, research consumer markets, and competitorsʼ activities.

Digital Marketing

• Spearhead all digital marketing efforts, including SEO, SEM, social media, content marketing, and email marketing.
• Manage online brand and product campaigns to achieve pre-communicated goals and objectives.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Market Research and Analysis

• Conduct comprehensive market research to gather insights on customer preferences, market conditions, and competitor strategies.
• Utilize analytics tools to track campaign success and market trends.
• Provide actionable insights based on analytics to guide marketing strategies.

Customer Engagement

• Develop and implement innovative marketing campaigns to attract and retain