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About the job

• The Communications Manager collaborates with the management to define marketing objectives and develop comprehensive marketing strategies to achieve business goals.

Tasks

• Developing Marketing Strategy : Collaborate management to define marketing objectives and develop comprehensive marketing strategies to achieve business goals.
• Campaign Management : Plan, execute, and optimize multi-channel marketing campaigns to drive lead generation, customer acquisition, and retention, and constantly monitor the visibility of the company's brand.
• Content Creation : Oversee the creation of engaging content with the group and local agencies, for various platforms, including website, social media, email, and print materials.
• Digital Marketing : Manage digital marketing initiatives, including SEO, SEM, PPC advertising, email marketing, and social media marketing.
• Market Research : Conduct market research and analysis to identify market trends, customer needs, and competitive landscape. Utilize insights to inform marketing strategies and tactics.
• Public Relations : Develop and implement public relations strategies to maintain positive media relations and enhance brand visibility. Handle media inquiries and press releases.
• Event Management : Plan and execute marketing events, trade shows, and conferences to promote brand awareness and generate leads.
• Budget & Procurement Management : Develop and manage marketing budgets, ensuring efficient allocation of resources and ROI tracking. Develop call for tenders in compliance with the regulations in force and analyse the offers of a service provider on various indicators.

Responsibilities

• Meet the company's QHSE standards.
• Comply with the company's anti-corruption rules.
• Ensure that his/her missions are carried out on time.
• Report the problems encountered to his/her hierarchy

Required profile

Education and Experience

• Degree in business, Marketing, or related field
• Minimum of three (03) years' experience in this position or in a similar position,
• Proven ability to significantly drive engagement and conversion.
• Creative and able to identify new growth channels and innovate with smart hacks.

Expected behaviours

• Be analytical
• Customer and result-oriented
• Ability to manage and develop a team.
• Communication skills (oral and written) and very good interpersonal skills.
• Listening, sense of contact and customer satisfaction
• Autonomy, initiative, sense of organization and priorities
• Project management
• Rigor, taste for analysis, synthesis, and manipulation of work tools

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About the job

• The Commercial & Marketing Director is responsible for defining, deploying, and steering Group Vivendi Africa’s (GVA) commercial and marketing strategy during launch and growth phases. The role focuses on building high-performing sales and marketing teams, developing robust distribution networks, driving revenue growth, strengthening brand positioning, and ensuring harmonized commercial processes

Key Responsibilities

Commercial & Marketing Strategy

• Define and execute GVA’s commercial and marketing strategy across English-speaking Africa in alignment with the Group’s master plan.
• Translate corporate strategy into actionable commercial and marketing roadmaps for subsidiaries in launch and operational phases.
• Propose continuous improvements to GVA’s commercial model based on market performance, customer insights, and competitive intelligence.
• Contribute to brand positioning and go-to-market strategies in collaboration with Group Marketing.

Recruitment, Training, and Team Leadership

• Recruit, structure, and develop B2C and B2B commercial and marketing teams in line with GVA’s growth objectives.
• Build sales and marketing capabilities within subsidiaries, particularly during launch phases.
• Formalize commercial and marketing reference documentation, including front- and back office processes, tools, and sales methodologies.
• Design and deliver training programs for sales managers and teams on sales techniques, customer acquisition, and GVA’s operational and commercial procedures.

Distribution Network & Channel Development

• Design, establish, and scale multi-channel distribution and renewal networks.
• Develop and manage direct and indirect sales channels, including: Physical distribution networks, Digital and online channels, Mobile money and alternative payment platforms
• Identify, negotiate, and manage partnerships and commission structures with distributors and commercial partners.
• Ensure effective coordination with internal stakeholders (IT, Finance, Operations, Customer Experience) to support commercial execution.

Commercial Performance & Revenue Management

• Define revenue targets, KPIs, and performance objectives for subsidiaries and commercial teams.
• Monitor commercial and marketing performance through dashboards, reporting tools, and regular performance reviews.
• Drive sales acceleration initiatives, sales animation programs, and pre-sales support.
• Chair commercial committees and lead business reviews and commercial seminars

Marketing Execution & Customer Insights

• Contribute to marketing strategy development by providing structured customer and market feedback.
• Strengthening customer knowledge and segmentation to support targeted marketing campaigns.
• Collaborate with marketing teams on product launches, promotions, and customer acquisition initiatives.
• Identify opportunities for partnerships with integrators, business introducers, and ecosystem players to enhance market reach.

Processes, Quality, and Governance

• Identify and formalize best practices in commercial and marketing operations
• Harmonize commercial and marketing procedures to ensure consistency, scalability, and compliance with Group standards.
• Audit commercial processes within subsidiaries and ensure corrective actions where required.
• Lead and support the deployment and adoption of GVA’s CRM tools ato improve sales effectiveness and customer relationship management.

Profile

• Strategic leadership in commercial and marketing management
• Strong expertise in B2B and B2C sales models
• Proven experience in multi-channel distribution and partnerships
• Data-driven decision-making and performance management
• Strong stakeholder engagement and cross-functional leadership
• Experience operating in multi-country, emerging market environments