CDI - Communications Manager at CANAL+ Group

About the job

• The Communications Manager collaborates with the management to define marketing objectives and develop comprehensive marketing strategies to achieve business goals.

Tasks

• Developing Marketing Strategy : Collaborate management to define marketing objectives and develop comprehensive marketing strategies to achieve business goals.
• Campaign Management : Plan, execute, and optimize multi-channel marketing campaigns to drive lead generation, customer acquisition, and retention, and constantly monitor the visibility of the company's brand.
• Content Creation : Oversee the creation of engaging content with the group and local agencies, for various platforms, including website, social media, email, and print materials.
• Digital Marketing : Manage digital marketing initiatives, including SEO, SEM, PPC advertising, email marketing, and social media marketing.
• Market Research : Conduct market research and analysis to identify market trends, customer needs, and competitive landscape. Utilize insights to inform marketing strategies and tactics.
• Public Relations : Develop and implement public relations strategies to maintain positive media relations and enhance brand visibility. Handle media inquiries and press releases.
• Event Management : Plan and execute marketing events, trade shows, and conferences to promote brand awareness and generate leads.
• Budget & Procurement Management : Develop and manage marketing budgets, ensuring efficient allocation of resources and ROI tracking. Develop call for tenders in compliance with the regulations in force and analyse the offers of a service provider on various indicators.

Responsibilities

• Meet the company's QHSE standards.
• Comply with the company's anti-corruption rules.
• Ensure that his/her missions are carried out on time.
• Report the problems encountered to his/her hierarchy

Required profile

Education and Experience

• Degree in business, Marketing, or related field
• Minimum of three (03) years' experience in this position or in a similar position,
• Proven ability to significantly drive engagement and conversion.
• Creative and able to identify new growth channels and innovate with smart hacks.

Expected behaviours

• Be analytical
• Customer and result-oriented
• Ability to manage and develop a team.
• Communication skills (oral and written) and very good interpersonal skills.
• Listening, sense of contact and customer satisfaction
• Autonomy, initiative, sense of organization and priorities
• Project management
• Rigor, taste for analysis, synthesis, and manipulation of work tools