Latest Jobs at Fina Trust Microfinance Bank

Description

• The ideal candidate will be responsible for adapting Fina Trust MFB branding strategy for the target market and is also responsible for building that awareness by developing and executing on marketing strategies to meet consumer needs and maximize profits.
• ​​​Development of branding strategies, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term to a line with group branding standards.
• Planning and execution of all communications and media actions on all channels, including online and social media.
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding.
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis
• Analysis of sales forecasts and relevant financials and reporting on product sales
• Evaluating and optimizing marketing and pricing strategies.
• Analysing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Overseeing branding, advertising, and promotional campaigns.
• Oversee to Marketing storm by working alongside with the Regional Managers and Marketing teams.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Objectives

• Effective communication of all Branding activities to the bank.
• Analysing market trends and preparing forecasts
• Planning and execution of all communications and media actions on all channels, including online and social media.
• Market storm.

Required Educational / Experience

• Bachelor’s Degree in Marketing, Business or a related field, marketing strategy
• At least 4-5 years experience

go to method of application »

Objective

• The Head of Retail Liability will manage the sales/branch network and meet CASA and fee goals of the bank.

Roles and Responsibilities

• To grow CASA for the bank.
• To grow the Fee income for the bank.
• Increase the non - interest income by strengthening/modifying existing products and exploring new product/services lines.
• Support the bank in launching and managing the preferred banking division.
• Help the bank in setting up the contact centre.
• Set up KPI’s of the branch sales team, Branch Managers in consultation as it’s relates to sales.
• Train, motivate, track and manage performance of the branch sales team, Operational heads.
• Set up a Daily Operating Rhythm for the sales team at branches.
• Manage resources effectively and within budget.

Required Skills and Qualifications

• Degree in Business Management, or related course.
• 7- 10 years of experience as Retail head, Business development Manager, Sales Head or a regional head of a bank.
• Preferrable with commercial or Microfiance Bank experience
• Wealth of experience in CASA generation.
• Experience in sales / Marketing preferred.

Skills:

• Effective communication skills.
• Hardworking and flexible individual.
• Good team player.
• Coordination skills.
• Adaptability.
• Flexibility.
• Experience in managing sales teams and sales targets.