Latest Jobs at First Ally

Job Description:

• We seek a creative and detail-oriented Graphic Designer to produce visually compelling content across digital and print platforms. The ideal candidate will have a strong design sense, the ability to translate marketing objectives into engaging visuals, and proficiency in industry-standard design tools. This role requires expertise in branding, digital content creation, layout design, and creative storytelling to support marketing campaigns, social media, corporate materials, and brand assets.

Key Responsibilities

Creative Design & Visual Identity

• Develop and maintain brand-consistent designs across all marketing materials, ensuring a cohesive brand identity.
• Create digital assets, including social media graphics, web banners, email templates, and infographics.
• Design brochures, flyers, presentations, and corporate materials for both digital and print use.

Social Media & Digital Content Creation

• Conceptualise and produce engaging social media content, including motion graphics, GIFs, and short videos.
• Collaborate with the team to ensure all visuals align with campaign messaging and brand strategy.
• Design compelling thumbnails, animations, and visuals to enhance social media engagement.

Marketing & Advertising Design

• Create eye-catching ad creatives for paid media campaigns across Google Ads, Meta Business Suite, LinkedIn, and other platforms.
• Support email marketing and website teams with visually appealing templates and assets.

Branding & Corporate Materials

• Assist in branding initiatives, developing logos, typography, and colour schemes when required.
• Design corporate reports, presentations, and pitch decks with strong visual appeal.
• Ensure consistency in all branding materials across business units and marketing touchpoints.
• Ensure all designs meet specifications for various print and digital formats.

Collaboration & Innovation

• Work with cross-functional teams, including marketing, content, and IT teams, to deliver high-impact visuals.
• Stay updated on design trends, tools, and best practices to bring fresh ideas to the team.
• Provide creative input and suggestions to improve campaign effectiveness.

Skills & Qualifications

Essential:

• 2+ years of experience in graphic design, preferably in marketing, media, or branding.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
• Experience with motion graphics, video editing, and animation is a plus.
• Strong understanding of layout design, typography, and colour theory.
• Ability to translate concepts into visually compelling designs.
• Attention to detail and ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills.

Desirable:

• Knowledge of UI/UX design and familiarity with tools such as Figma or Adobe XD.
• Experience working with branding guidelines and corporate identity projects.
• Understanding of social media algorithms and trends to optimise visual content.

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Job Description:

• We seek an experienced and innovative Senior Digital Marketing Executive to lead strategic marketing initiatives, enhance brand visibility, and optimise engagement across multiple channels (online and offline). This role requires a data-driven marketer with expertise in social media, creative direction, content marketing, email marketing, paid media, SEO, and website management. The ideal candidate will have a strong background in campaign execution, media buying, and lead generation while ensuring high-quality reporting, adherence to team SOPs, and effective vendor management. Agency experience is a plus.

Key Responsibilities

Creative Direction & Campaign Execution

• Develop and execute innovative digital campaigns that strengthen brand presence and engagement.
• Provide creative direction for content, ensuring compelling storytelling across all platforms.
• Maintain brand consistency across all marketing materials, ensuring a cohesive and engaging user experience

Social Media, Content & Community Growth

• Develop and execute a marketing strategy to drive growth, engagement, and brand awareness.
• Create and manage engaging content, including press releases, blog posts, newsletters, and promotional materials.
• Monitor and analyse metrics, ensuring continuous optimisation of content performance.

Corporate Communications, PR & Events

• Support corporate branding initiatives, public relations strategies, and event marketing campaigns.
• Plan and execute online and offline brand activations to enhance brand reputation and engagement.
• Collaborate with internal teams and external stakeholders to ensure seamless execution of PR and event strategies.

Lead Generation & Email Marketing

• Develop and manage lead generation campaigns, optimising conversion funnels and nurturing prospects.
• Create and execute targeted email marketing and newsletter campaigns to drive engagement and retention.
• Analyse email performance metrics and optimise content to improve open and click-through rates.

Advertising, SEO & Website Management

• Plan, execute, and optimise paid media campaigns across Google Ads, Meta Business Suite, LinkedIn, and other platforms.
• Implement and monitor SEO best practices to drive organic search growth.

Vendor Management & Corporate Materials

• Collaborate with vendors and media partners to optimise campaign execution and media buying strategies.
• Develop creative marketing materials that effectively communicate brand messaging.
• Ensure alignment with brand guidelines and marketing objectives across all materials and platforms.

Project Management & Team SOPs

• Ensure adherence to team standard operating procedures (SOPs) in campaign execution and reporting.
• Deliver high-quality reports, presentations, and proposals that provide actionable insights.
• Maintain efficient workflows and cross-functional collaboration to optimise marketing operations.

Skills & Qualifications

Essential:

• 5+ years of experience in marketing, preferably in a fast-paced industry.
• Strong expertise in social media marketing, SEO, SEM, PPC, email marketing, and lead generation.
• Hands-on experience with Google Analytics, Meta Ads, Google Ads, and marketing automation tools.
• Excellent copywriting, communication, and analytical skills.
• Ability to execute and optimise paid media campaigns across digital platforms.
• Experience with community building and content marketing to drive engagement and audience growth.
• Strong project management and vendor coordination skills.
• Knowledge of corporate communications, PR, and event marketing strategies.
• Creative mindset with an ability to develop unique brand narratives and campaign concepts

Desirable:

• Experience in financial services, fintech, e-commerce, or SaaS industries.
• Prior agency experience is advantageous.
• Google Ads & Meta Ads certification is an added advantage.