Trade Marketing Manager (Activation Focus) at Great Brands

Key Responsibilities
Activation Strategy & Execution:

• Design and execute in-store promotions, product launches, and BTL campaigns (e.g., pop-ups, POS displays) to enhance brand visibility and drive sales.
• Develop point-of-sale materials (e.g., signage, displays) tailored to target audiences and retail partners.
• Collaborate with vendors to ensure seamless execution of activations and adherence to brand guidelines.

Market Analysis & Insights:

• Analyze sales data, consumer trends, and competitor activities to identify opportunities for growth.
• Translate insights into actionable strategies (e.g., bundled promotions, loyalty programs) to optimize trade marketing ROI.

Vendor & Stakeholder Management:

• Build and maintain relationships with retail partners, distributors, and internal stakeholders (e.g., sales, supply chain) to align on trade strategies.
• Monitor vendor performance against KPIs and provide feedback for improvement.

Budget & Performance Tracking:

• Propose and manage activation budget to ensure efficient allocation and maximum ROI.
• Track activation performance (e.g., sales uplift, engagement metrics) and report findings to senior leadership.

Cross-Functional Collaboration:

• Partner with sales teams to support trade activities (e.g., promotional materials, in-store training).
• Align with brand teams to maintain consistency in messaging and visual identity.

Requirements
Education:

• At least Bachelor’s Degree in Marketing, Business Administration, or a related field.

Experience:

• 7+ years in trade marketing, brand activation, or a related field (FMCG, alcohol, or retail preferred).
• Proven success in in-store activations, campaign execution, and vendor management.

Preferred Qualifications:

• Industry Experience: FMCG, alcohol beverages, or retail sectors. 
• Certifications: Advanced analytics tools or project management frameworks.

Skills:

• Data Analysis: Proficiency in Excel or Power BI for interpreting sales trends and ROI.
• Strategic Thinking: Ability to design activition activities aligned with consumer insights and market dynamics.
• Management: Excellent project management skills
• Communication: Strong interpersonal skills to engage retailers, vendors, and internal teams.
• Budget Management: Strong experience in allocating, tracking, and managing trade marketing budgets.