Team Lead, Social Media at Pearls Learning Hub

Job Description

• Our company is searching for a talented social media officer and digital marketer to create interactive online content and maintain a smooth user interface for our website and social media pages.
• You'll be responsible for producing content that matches the company's brand, aesthetic, and marketing strategy, including social media graphics, website banners, and promotional artwork.
• The ideal candidate should be able to efficiently combine creativity, functionality, and technology to produce eye-catching and informative content. In this role, organizational and technical skills are key, and all candidates must possess in-depth knowledge of design software programs.

Responsibilities

• Support and implement social media strategy for the group ensuring it aligns with the company’s brand
• Daily management and update of websites and blogs
• Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc
• Constant engagement on all social media handles; Facebook, Twitter, histogram, google, google plus, WhatsApp, blogs, Bloomberg etc
• Drive search engine optimization for the association
• Developing a content calendar across all platforms ensuring a constant supply of relevant content.
• Create engaging and professional image and video visuals that reflect client and their brand
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.
• Co-develop all association collaterals and online and offline publications.
• Be responsible for all newsprint, radio and television and all public relations activities.

Digital Designer Responsibilities:

• Designing, producing, and managing interactive online content, including email templates, social media, and promotional artwork, and informative ebooks.
• Preparing briefs for each project and presenting design ideas to all the relevant stakeholders.
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Ensuring consistency in designs and content across all company platforms.
• Reviewing product positioning and online marketing content to identify room for improvement.
• Providing advice and guidance on the aesthetic for campaigns, projects, and promotional events.

Requirements

• Candidates should possess Bachelor's Degrees with 5 - 7 years relevant work experience.