Specialist - Customer Value Management Operations, Commercial at MTN Nigeria

Job Identification: 1515
Job Category: MTN Level 2
Job Schedule:  Full time
Reports To: Manager Customer Value Management
Division: MoMo Payment Service Bank

Description

• Configure & implement CVM & BTL campaigns
• Monitor and track campaign performance over campaign lifecycle
• Manage the execution of Campaign Management calendar
• Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation
• Perform test & UATs for the new BTL offers
• Responsible for developing and executing Below The Line campaigns with the aim of generating incremental revenue and reducing churn on the network
• Manage the implementation and tracking of marketing campaigns
• Write, edit and proofread campaign scripts to ensure the best and effective marketing communication is achieved to drive campaign uptake and improved campaign success rate
• Analyze outbound and inbound campaign results and propose recommendations to the business based on campaign performance
• Take ownership of the Go to market process, ensuring all processes and customer journeys are designed and followed
• Design monthly campaign calendar and campaign plan for execution ensuring timelines are met and targeting is in line with strategy
• Manage the Campaign Management systems and channels
• Perform Customer Lifecycle Management activities that translate into elongated customer life cycle based on CVM requirements
• Demonstrate broad understanding of campaign management systems & channels for better performance of MoMoPSB’s BTL activities
• Interface with segment managers to understand their campaign needs and reflection on the campaigns’ plan
• Liaise with Product development team to contribute to development of product features and solutions leveraging customer data and trends
• Liaise with vendors responsible for managing systems/tools/capabilities within CVM for campaign management
• Contribute and participate in campaign idea generation meetings.

Requirements

Education:

• First Degree in any related discipline
• Fluent in English.

Experience:

• 3 - 7 Years' experience including:
  • Experience in Database in telecommunications or financial services industry
  • Experience in developing test design, significance testing, establishing error ranges, and key success metrics.
  • Expertise in experimental test design
  • Experience with major campaign management platform(s) within telecoms or financial services industry
  • Demonstrable reporting & analytical skills
  • Proven understanding of customer data analysis